AppSumo – Got 500,000 customers in 18 months

What you SHOULD be interested in is HOW we got 500,000 people to signup for AppSumo.com, and HOW we get those people to buy stuff repeatedly.

AppSumo – Got 500,000 customers in 18 months

This fat-ass Sumo wants to BRAG:
AppSumo got 500,000 customers in 18 months.

I also eat 500,000 calories in 18 minutes… but that’s not as interesting to you.

What you SHOULD be interested in is HOW we got 500,000 people to signup for AppSumo.com, and HOW we get those people to buy stuff repeatedly.

Normally this is confidential info we keep inside the walls of AppSumo HQ… but in this video series we “open the kimono” on AppSumo.com and explain how we grew the HELL out of our customer base so quickly.

These videos show two smart-ass Sumos openly talking about how AppSumo.com grew so quickly. They spill all the secrets:

Specific tactics that were used (like using free deals to draw people in).
How we hustled-up free advertising in the beginning.
Why we use Facebook ads… and why Google Adwords has completely failed us so far.
The reason why we DID NOT A/B split test when first growing (contrary to most advice).
How we use social media 10x better than most social media dorks.
Non-traditional advertising and promotions that worked hella well.

In these videos, you get to learn from AppSumo founder Noah Kagan (#30 at Facebook, #3 at Mint, Founder of Gambit, and a former international sex-symbol).

You also get to learn from AppSumo advisor Andrew Chen. He’s an advisor and angel investor in a hell-uv-a-lot of companies, and an all-around smart guy (you know… cause he’s Asian).

This “How AppSumo Grew” video series is divided up into 3 sections.
Here’s what you will learn:

SECTION 1: “The Hustle Stage”– Going from 0 to 1,000 Sumo-lings. Hustling up free advertising. Bribing people with free breakfast. Getting people to sign up for AppSumo (the ghetto way). Getting a guy in Pakistan to build AppSumo for $60.
SECTION 2: “The Puberty Stage”– Going from 1,000 to 50,000 Sumo-lings. Getting people to sign up by giving ‘em free stuff. Doing guest posts on blogs (some worked, some totally failed). How we advertised differently than everyone else.
SECTION 3: “NOM NOM NOM TIME STAGE!”– Going from 50,000 to 500,000 Sumo-lings that pay money. Learning cohort analysis (betcha never heard of that). How Chief Sumo sleeps with 10 models on a pile of cash every night. A/B Testing the RIGHT things… and not wasting time testing dumb crap. Taking your own biz to Sumo-level.

Here’s What You’ll Get in AppSumo – Got 500,000 customers in 18 months

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Course Requirement: AppSumo – Got 500,000 customers in 18 months
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• We’ll Bear The Risk, You’ll Take The Results…
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