(Download available within 12-24 hours)They fail because they struggle with the business demands of running a studio and only focus on creating beautiful images.
During my first year in business, I felt like I sat in front of the computer just waiting for an inquiry to come in…
Every time my inbox number went up, I got giddy with excitement!
Often times it was just an advertisement from B&H reminding me about another lens I didn’t have.
…I KNEW my work was good, but the only people that were booking me were my friends and the people they recommended me to.
If I was going to make this into a full time career that could support my family, I needed to figure out how to get more people to know about my business, because whatever I was doing just wasn’t working.
Fast forward a few years and I now receive over 650+ inquires a year, had to hire an office manager to keep track of everything, and brought on 2 more full time photographers just to fulfill demand.
What changed?
I learned how to build systems that generate leads on autopilot.
But more on that in a second, you see…
They fail because they struggle with the business demands of running a studio and only focus on creating beautiful images.
It’s not their fault though…
I used to think this way too.
It makes perfect sense to think that if you keep improving at your craft that booking clients would become easy.
When it comes down to it, amazing work won’t save a poorly run photography business.
Having a consistent stream of photography leads is so much more than just being able to do what you love every day.
When you have an abundance of people wanting your service, two amazing things start to happen.
Contrary to popular belief, the photography industry isn’t dying.
There’s actually an explosion of opportunity to earn a living capturing images… if you know how to market your services.
Hi there, my name is Ben Hartley and in the last four years I’ve built a six figure photography business, was rated the #1 wedding photographer in Ohio, and now have an entire team of people that I employ to help me shoot some of the most beautiful weddings in the world.
Now I want to show you how you can do the same, and it all starts with getting clients.
But before we get to that…
I want to address some common myths photographers have about getting clients.
I’m going to start with this one, because it’s the one I hate most.
Whoever competes on price loses.
They lose because it’s not sustainable. It’s the race to the bottom.
The results may mean you book weddings, but at those bottom rates you would have to shoot so many events that you will burn out, hate work, struggle with personal life balance and rob yourself of the joy of owning your own business.
How much you charge is a reflection of your own self worth and the quality of your brand.
Clients are happy to pay premium prices if you’re delivering more value then what you’re charging them.
Let me explain with a story…
A few weeks ago I set out to the store to buy a bottle of wine for a dinner party.
But not just any bottle of wine…
This was an important event so I wanted this wine to be amazeballs.
So I’m looking at all of the wine options and I see two bottles. I’m not that familiar with wine so both look similar.
One of the bottles of wine was $50 the other was $18.99
Which bottle of wine is the better bottle?
Which bottle of wine did I choose?
I grabbed the $50 bottle of wine.
I get back to the house, and my buddy asks me why I chose that particular bottle.
“It was the most expensive and I wanted to serve the best” I explain.
When your brides see your work priced in the middle of the market, they logically conclude that your work is average.
Do you know who will never hire you?
A bride who really cares about her photography and wants the best of the best.
Which leads me to the next myth about booking clients…
While you do need to be a competent photographer, the quality of your work is usually not the factor that is losing you the booking.
To many photographers focus their energy on WHAT they do and HOW they do it you ignore the only thing that really matters…
Your WHY.
That’s what separates you from everyone else.
It’s the reason they book YOU instead of Sally down the road.
WHY do you do what you do?
When you focus on making your WHY the centre of your brand, you get to show your own heart.
This builds trust and relationship.
For example, I photograph weddings in order to give back tangible memories (a.k.a. prints) that can physically exist as daily reminders to my clients of who they love, and why they love those people.
I shifted my entire business to emphasize that single belief.
…and that’s when things exploded.
Remember, photography is a SERVICE based industry.
We are not being hired as craftsmen.
Craftsman focus on WHAT & HOW.
Service-based industries focus on WHY.
Too many photographers romanticize the idea of what a large city provides.
They imagine bigger budgets and more brides.
What they leave out of their fantasies is the increased competition and brand diffusion that comes with larger markets.
What I mean is this, in a small city, if you structure your marketing in the correct way then you have the ability to OWN the market.
To be known as THE go-to photographer.
The business that defines the expectations that all clients should experience.
The real problem most photographers have isn’t that their town is to small…
It’s getting their name out there and in front of the right people.
Providing value to your clients and potential clients is the foundation that your brand needs to be built on. This module explains why it’s so important and gives you a blueprint on how implement it your business for explosive growth.
Here’s what you’ll learn in this module:
Rather than casting your net far and wide trying to attract anyone and everyone, I want you to be attracting the exact leads that you are dying to photograph. The type of clients that bring a smile to your face and makes this the best job in the world.
Here’s what you’ll learn in this module:
Getting your work featured across blogs and publications does more than just help attract leads, it builds authority and elevates your brand. This module teaches you how get your work published and how to use those features to boost bookings.
Here’s what you’ll learn in this module:
The #1 thing that potential clients consider when deciding whether or not to make a purchase is to see the experience others have had already. They want to see proof that you are in fact worth it. It is one of the most important things that you can do for the longevity of your brand.
Here’s what you’ll learn in this module:
Bridal expos tend to get a bad rep. I get it. They aren’t for everyone, however most people simply approach the whole thing wrong. I want to show you how to rock your next bridal expo.
Here’s what you’ll learn in this module:
Want specific actionable strategies to super charge your photography business? In this module I cover 19 tactics that you can implement today to get leads filling your inbox and blowing up your phone.
Here’s what you’ll learn in this module:
Take SEO into your own hands and learn how to rank for anything. This is not a general guide. I hired a professional SEO expert to reveal what’s working in SEO today… even the stuff Google doesn’t want you to know about.
Here’s what you’ll learn in this module:
Facebook ads don’t have to be expensive. I’ll teach you how to create ad campaigns that work.
Here’s what you’ll learn in this module:
Want to create a kick-ass Instagram that actually benefits your business? This module dives deep into how to market your business with IG.
Here’s what you’ll learn in this module:
– Download Sample files “Ben Hartley – Booked 2.0: The Ultimate Guide to Getting Photography Clients”
Course Requirement: Ben Hartley – Booked 2.0: The Ultimate Guide to Getting Photography Clients
Real Value: $497
One time cost: USD62
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