Billy Broas – The Five Lightbulbs Method

It began when Tiago Forte gave me a nudge

Tiago is the founding father of Constructing a Second Mind. He began as my consumer, turned a pal, and was even a visitor at my marriage ceremony.

Over the previous two years, I helped Tiago develop Constructing a Second Mind from a solo-operator aspect hustle right into a seven-determine enterprise with full-time staff.
Tiago’s viewers, witnessing his success, started asking him for advertising recommendation. He inspired me to show a program.

By then, I would been on this recreation some time and was rising bored with being a advertising marketing consultant. I used to be exploring different profession choices. Plus, for this introvert, the thought of popping out from behind-the-scenes wasn’t all too thrilling.

However I mustered the braveness and informed Tiago “Let’s do it.” I created an eight module cohort-based mostly course and named it The Keystone Accelerator.

That is the place the story will get unusual…

I will always remember that second sitting in my workplace, overlooking San Diego Bay, creating the Keystone curriculum.

Coloured pencils in hand (I am a visible thinker), I drew a bridge. Nothing uncommon there. However then, an thought struck me. My hand grabbed the yellow pencil and sketched 5 lightbulbs over the bridge.

The Five Lightbulbs was Born

Out of the eight modules in that program, each particular person (besides one) voted The Five Lightbulbs as their #1 favourite.

Sensible folks all the time say: “Double down on what works”.

I discovered myself able the place one thing was working and determined to observe that recommendation.

I am glad I did, as a result of I by no means may have predicted the use circumstances for The Five Lightbulbs. Issues like:

• A lady with auditory dyslexia who lastly discovered a advertising coaching she may observe, because of The Five Lightbulbs’ visible strategy
• A small enterprise proprietor who has his whole group talking the language of the Lightbulbs
• A media purchaser who’s utilizing The Five Lightbulbs as a testing framework for his Google advertisements

Nevertheless it wasn’t sufficient to have the framework. To be helpful, I needed to flip it into a technique.