Bob Bly, the Man McGraw-Hill Calls “America’s Top Copywriter” Reveals…
The “95% Advantage”: How to Generate a Second Income Stream Writing for Yourself
Bring in an extra $50,000-$200,000 a year Turn your ideas into high paying money-making products Enjoy 100% flexibility and write on any topic you want Use your free time to get started NOW Plus, go behind-the-scenes in four never-before-released “Off the Record” Conversations that reveal Bob’s core secrets for creating a six-figure second income.
Dear Freelance Copywriter,
Bob Bly
I’m sure you’ve heard of Bob Bly. Every copywriter has.
After all, he’s a legend in our industry:
The man McGraw-Hill calls “America’s Top Copywriter”
The author of 100 published books, including The Copywriter’s Handbook and Secrets of a Freelance Writer
AWAI’s 2007 Copywriter of the Year
Bob has been writing sales copy for nearly four decades and earns between $500,000 to $700,000 a year. As one of our most beloved Advisory Board members, his contributions to our programs are invaluable. His generosity knows no bounds… he’s always a favorite at Bootcamp… and he’s one of the nicest — and funniest — people I’ve had the pleasure to work with.
But, here’s something very few people know about Bob:
For the past 13 years, he’s quietly generated a second, six-figure income publishing his very own line of information products.
His products include e-books, guides, videos, audios, traditional paperbound books, and reports on all kinds of topics people want to know about —including how to…
Start a profitable blog.
Improve your public speaking skills.
Review books for fun and profit.
Become a high-paid consultant.
Make money selling products on Amazon and eBay.
Get your book published.
Make a six-figure income as a freelance writer.
Start and run a home-based business.
Promote your own public seminars and teleseminars.
Write ads that sell.
And many more.
But get this: Bob generates his second six-figure income “working” on his information publishing business no more than two hours a week.
He’s made so much money with his spare-time internet business that — if you were to add it all up — it would total over a million dollars easily.
And, that figure is getting bigger, because Bob’s information publishing business puts money in his pocket every day of the year — whether he’s working on it that day or not — including Sundays, holidays, and even when he’s on vacation!
Now, there’s a reason why Bob has had so much success… it’s what he refers to as the “95% advantage.” And as you’ll soon see, it’s an advantage you already have too… one that makes it possible for you to generate a second income earning anywhere from $50,000… $100,000… even $200,000 or more in your free time.
But that’s not all. You’ll see how easily you can start your information publishing business simply by following the exact same four steps Bob used to get his internet business up and running.
And you can do them ALL in your free time.
I’ll tell you more… but first what do I mean when I say “information publishing”?
What exactly is information publishing?
Information publishing goes by many names. It’s also called information marketing, info marketing, and internet marketing.
It all means the same thing: Publishing information (or “info”) as a product and selling it online.
These “info products” can come in many different formats such as e-books, audios, videos, webinars, courses, and seminars — to name just a few.
Bob mainly publishes info about writing, home business, consulting, and opportunities to make a legit income online. But many other info publishers write about a wide range of subjects, from dog training and yoga to keeping tropical fish and becoming famous on YouTube.
I’ve seen info products on:
DIY home improvement
Raising chickens
Painting
Potty-training
Excel
Real estate
Meditating
Healthy cooking
Exercise
Weight loss
Relationships
Sex
Investing
And so much more
I could keep going. The point is, the options are nearly unlimited.
Simply put: Info publishers write and publish how-to content that solves their reader’s most pressing problems — whether that’s how to start a new career or how-to change the oil in their car.
A few famous “info publishers and marketers” you might recognize are big-name companies like Agora, Copyblogger (Brian Clark’s company), Dan Kennedy and GKIC, and Digital Marketer (Ryan Deiss’s company).
Others are individuals like Joanna Wiebe of Copy Hackers, Joe Vitale, Fred Gleeck, even AWAI member Kathryn Aragon with her very own Kathryn Aragon Media website.
Even AWAI is an information publisher…
Katie Yeakle, Executive Director
And, as AWAI’s Executive Director, my job is to make sure we publish information designed to help aspiring writers break free from the 9-to-5 grind, develop new skills that let them increase their income, and live the writer’s life.
Because of the information we publish, thousands of writers have gained the freedom to live and work where and when they choose. Today, you have the opportunity to join them by using the one skill that sets you apart from most everyone else: Writing.
In fact, Bob says “online information publishing should be every freelance copywriter’s second business” because writers have something vital to success that most people lack.
You see, info publishing is all about writing.
The Writer’s “95% Advantage”
It seems these days, everybody wants to get into info publishing. No wonder the industry has seen rapid growth over the past five years. It’s now a $119 billion industry.
According to IBISWorld, a market research firm, one of the key drivers of this rapid-fire growth is that the number of people online is exploding.
Google alone gets 3.5 billion searches every day. That works out to 1.2 trillion searches a year, worldwide.
And what’s the one thing all these people are looking for when they get online? Information.
Information publishing is considered by many to be the greatest home business opportunity of the 21st Century. Heck, back in 2010, well-known business and management consultant Peter Drucker saw this information revolution taking shape.
He predicted that there would be an evolution in society brought about by information and the largest working group will be people with knowledge to share.
But sadly, most people — or I should say people who are non-writers — have a hard time making this business work.
That’s because almost all forms of information publishing come down to writing. There’s just no way around it. And it doesn’t matter whether the product is in video or audio format, someone still has to write what is said.
And to make matters worse, most people who can’t write or don’t like to do so, can’t afford to hire a good copywriter.
Because copy and content drive info publishing, this puts them at a big disadvantage.
But you? You’re already a copywriter!
As a writer you already have the skill most critical to your success as an info publisher — namely, you know how to write.
According to Bob, there are only four skills needed for info publishing success. You already have the first three:
1. Content Creation: Info publishers write everything from e-books to video courses. As a writer, you already know how to write. So, your skills and experience provide you with a leading edge.
2. Copywriting: Info publishers typically hire copywriters to help them promote their products. But you won’t need to. Because you’re already a copywriter, you can write your own content and sales copy, including online newsletters, emails, landing pages, blog posts, and more.
3. Marketing: Again, as a copywriter, you already understand marketing and persuading a reader to act. (Anything you don’t know, you can easily pick up.) Either way, your experience with persuasive writing gives you an advantage over others.
4. Technical: This is something anyone can learn but Bob recommends outsourcing the technical details completely. Why slow yourself down with technical issues? It’s better to spend your time doing what you do best: writing.
Three of the four essential skills for info publishing success require writing: info product creation, copywriting, and marketing.
So, again, for most people, those who aren’t writers; that’s a huge barrier.
For you? It’s your biggest advantage.
Here’s another reason that writing advantage works in your favor.
Once you get your info business up and running, you can work on it in your spare time. And the work you do, if that’s what you want to call it, might involve updating the content inside the info products you sell or making small tweaks to your info publishing website.
It’s the kind of stuff that will only take a few minutes of your time, which means you’ll have plenty of time to do projects for the clients you already have… just as Bob does.
He spends about 5% of his time on his information business… and the other 95% writing sales copy for his clients.
For people who aren’t used to writing, it’s just the opposite. They wind up spending 95% or more of their time working hard on their information publishing business. That leaves them with very little time for anything else.
It’s also why Bob says information marketing and publishing is the ideal second business for freelance writers. You don’t have to give up your copywriting clients to make this work.
Bob told me:
“I don’t want to quit copywriting. I don’t even want to slow down.”
With info publishing, he doesn’t have to quit copywriting or even slow down. Neither will you, because copywriting and info publishing are the perfect fit…
Info publishing is a great way to make money selling something you already wrote over and over (and over) again to thousands of online buyers — and generate a six-figure passive income stream.
Copywriting is a chance to work with clients, gain recognition, build up royalties — and generate a six-figure active income stream.
Together, they make a balanced and fulfilling career for a writer.
And, with two SIX-FIGURE streams of income — one active and one passive — you can finally feel financially secure, no matter what comes your way.
Back Up Your Success with a Second Income Stream
“We used the brochure you wrote for us forever and it really helped increase sales.”
— Christy Bermensolo,
Engineered Software
“Bob is my copywriter and has helped make me millions of dollars by dramatically improving my copy and giving me suggestions that made an enormous difference in my income and life.”
— James Lange, CPA/Attorney
“For over 30 years I have learned from Bob Bly — described as America’s Top Copywriter.”
— Drayton Bird,
Drayton Bird Associates
“Bob, for the record, I’ve worked with a lot of really great copywriters, and you are exceptional — not buttering you up — it’s just true. Thanks for all you do for me.”
— Matt Zagula, Advantage
“Bob Bly is a very good copywriter. He has done a lot of B-to-B and B-to-C. I have known and worked with Bob for about 15 years — everything he does is top-notch.”
— MaryEllen Tribby,
For Working Moms Only
Bob firmly believes the best way to have financial security as a writer is to have six-figures from your active copywriting, and another six-figure passive income stream from a second business — information publishing.
Think of it this way. If your freelance copywriting went to zero tomorrow, you could live just fine on the money you generate from info publishing.
If you’re reliant on your copywriting income and only a few clients, you may be feeling the pressure. Maybe you charge a “little too little.” Or maybe you let clients take advantage because you “need the income.”
Does that sound familiar?
But, what if you had another revenue stream of $50,000 a year?
Or $100,000 a year?
Or even $200,000 a year?
You’d have the freedom to work with anyone, on any project, whenever, and wherever you choose.
And, you’d never have to worry about an event or illness causing you to miss out on projects and income.
The thing to keep in mind about info publishing is that you…
Make Money While You Sleep (Quite Literally)
Just imagine: You’re fast asleep at 2 a.m. when someone finds your info product online. They click the “Add to Cart” button, buy, and download their purchase. YOU get money deposited into your bank account.
All while you sleep.
Orders come in 24 hours a day for Bob. And, they can for you, too.
Just think about how your copywriting career will change if you never experience the “feast or famine” cycle of freelancing ever again.
With an info publishing business, your income keeps flowing between copywriting clients, filling any gaps, and helping to cover your bills.
How much can you make?
The amount you earn depends on a couple of things, including the types of products you sell, and how much you charge for each one. Plus, in the beginning, you’ll put in time doing some research and of course writing.
But Bob estimates about one hour per day is all you need to start.
The payoff?
Within 12-24 months you could realistically add $50,000-$100,000 — or even more! — to your yearly income.
And, once your information publishing business is set up, you’ll still only need an hour or so a day to maintain your six-figure annual income publishing info products.
Imagine: a full-time, six-figure income “working” only an hour a day!
That’s how passive income streams really pay off.
Your income stream builds and begins to maintain itself. Then, it starts bringing in consistent sales — whether you’re actively working or not.
You write once. Get paid again, and again, while you sleep (or do anything else).
And Help Others Solve Their Problems Too
Another great thing about information publishing is that you can write about subjects that are helpful… maybe even life-changing.
For instance, you might want to help others…
Reduce debt
Find a job
Deal with loss
Land a promotion
Heal acne
Flip houses
Overcome stress
Prepare for college
Build healthy relationships
Tackle fears
Organize their home
Cope with chronic illness
Plan a wedding
Sort out their finances
Travel or move to another country
Or anything else
Imagine the grateful messages from readers and customers…
“You helped me!”
“Thank you!”
“This information saved my life!”
It happens.
Just look at these messages that Bob’s received:
“Thanks for all the value you’re adding to the world through your life, business, and writings. You’re a blessing!”
— Eric Dombach, Coaches Coach
“Terrific — thank you for being so great (and easy!) to work with. I appreciate you!”
— Julia Hood, Working Moms Only
“I thank you for making my business journey easier. That’s the best money I’ve ever spent!”
— Laura Zayas, Spanish-4-U
“I revel in how cogent and lucid you always are because such qualities are so rare in today’s world, a fact I lament many times a day. So please accept my heartfelt thanks for all you do to keep excellent writing from extinction. I appreciate all your blogs, and I read them several times over as soon as they come in.”
— Wendy Madow
“I look forward to hearing from you daily. I always learn something new!”
— Karen Briggs
“Thanks for your contribution to direct marketing. I’ve followed you for some time. You are a master.”
— Carl Jordan
100% Flexibility: Write and publish as much as you want, when and where you want, and grow your income as much as you want… It’s All Up to YOU
Info publishing is completely flexible, so it easily fits in with all your day-to-day obligations.
Bob often tends to his info publishing business early Saturday morning while sitting on his dock overlooking the placid lake at his weekend place.
But one of his colleagues and fellow info publishers works on his business late at night after all the work and personal tasks for his day are done.
You might decide to work on your info publishing business during your lunch break. It’s your choice.
All you have to do is write just a little each day in your spare time. An hour here and there. You might make an extra $50,000 a year at that level… and I know a lot of freelance copywriters who would be thrilled to add $50K to their annual income!
Or, let’s say you do a little more, working on your business for an hour a day as Bob suggests. Within a year or two, you could be making an extra $4,000, $8,000, or even $10,000+ per month on top of your copywriting income.
That may seem quick. But remember, as a writer, you’re already ahead of 95% of the crowd of internet newbies.
Your writer’s advantage — along with Bob’s guidance — makes it very easy for you to launch your own info publishing business.
That’s right. For the very first time, Bob has agreed to walk you through setting up your very own spare-time second income stream with info publishing.
He’ll take you through each of the four steps he uses to generate a six-figure income from his info publishing business, giving you the details of what to do and how to do it.
It’s like having a proven blueprint to follow where you know exactly what to expect every step of the way. It’s all laid out in an easy-to-follow manner so you can achieve the level of success you desire from generating an extra $50,000 a year or all the way up to $200,000.
But there’s more.
You’ll also get to listen in on a never-before-released-to-the-public series of recorded conversations with Bob where he takes you behind-the-scenes of what it’s like to have your own information publishing mini-empire, including answering the kind of questions many writers have when first getting started.
And to make sure you’re up and running as quickly as possible, you’ll get special access to a recorded Copy Review Hot Seat session. Watch as Bob reviews real members’ info products, plans, and copy … giving you even more ideas about how to enhance your own business.
This single session alone will practically wipe away any last-minute doubts you have of whether or not you are doing it correctly.
Succeed Faster with an Experienced and Successful Info Publishing Mentor
“I don’t know a single copywriter whose work would not be improved by reading this book (The Copywriter’s Handbook, by Robert W. Bly). And that includes me. After reading it, I am a born-again fundamentalist.”
— David Ogilvy, author,
Ogilvy on Advertising
“Bob Bly is one of the best copywriters in the Galaxy.”
— Jim Blasingame,
The Small Business Advocate Show
“Your help has made my focus much more clearly. Had I not floundered and wasted 2X your fee paying others to attempt to accomplish what I’m confident you could easily have done, I would be significantly ahead.”
— Marc Laucks,
Marc Laucks and Company
“Bob is the consummate professional. He was a key player in helping to get Battlefield Earth to #1 on the national bestsellers list in both trade paperback and audiobook edition. Working with Bob is a joy, he understands the needs, and works with you every step of the way and adds some real flare to the deliverables. He was always there when we needed him and always went the extra mile. I more than highly recommend working with Bob if you want to make a bestseller in any product line.”
— David Bloomberg,
Galaxy Press
“There are a handful of marketing masters alive today. Bob is one of them.”
— Dylan Jovine
Over the years, Bob has guided thousands of AWAI members and other writers to make the leap from “writer wannabes” to full-time, freelance copywriters.
The truth is, there’s really no one more qualified to show you how to succeed as an info publisher and marketer than Bob Bly. His career is impressive by all standards.
A self-made multimillionaire while still in his 30s. Over the course of his 40-year writing career, he has authored more than 100 paperbound books for mainstream publishing houses including McGraw-Hill, John Wiley, and New American Library.
Not only has he made millions for himself, he also made millions more for big-name companies such as Agora Publishing, Boardroom, Brownstone Publishing, Casey Research, Forbes, Harvard Business Review, Kiplinger Magazine… the list goes on and on.
He’s sold every kind of product and service imaginable… everything from a $1 pocket football season schedule to a $32 million corporate jet.
But Bob is more than a Master Copywriter. He’s also an incredible teacher. He’s been an integral part of corporate training classes for decades. And equally impressive, he taught writing as an adjunct professor at New York University.
You simply can’t find a business building mentor and coach better than Bob Bly and he’s ready to guide you step-by-step on how to replicate his success by creating your own info marketing and publishing business.
Quickly Turn Your Writing Skills into a Second Income Stream
“You’re an amazing man for taking the time to read my emails. I have to deal with some of the dullest people on earth to write this stuff and it is very uplifting to know that such an intelligent and accomplished person is out there. You’re building my confidence.”
— Genelle Brown
“Whenever I read your material, I realize how much I’ve forgotten and could be doing.”
— Harvey Raven
“I enjoy reading your newsletters. Really. They feel personal even though I know they are going out to thousands of people. I have purchased several of your products and have gotten a LOT of value from them.”
— Mary Benson
“Thank you for your immense contribution to our lives with your newsletter and various products, many of which I have purchased.”
— Abdullahi Bello Umar
“I’m an email subscriber and have purchased a few of your info products as well. The content is always great and I appreciate how simply you describe everything.”
— Jason Serapiglia
“You do differ night and day from the other info marketing gurus out there, both past and present. The way I see it is you are a ‘doer’ and not a ‘dreamer.’ No flash, just cash, so to speak. A person that doesn’t need the ‘dog and pony show’ to sell their stuff. I put you into a distinct group of the ‘got it’ rather than the ‘want it’ crowd.”
— Michael Nix
“Thanks again. You are always good at separating the wheat from the chaff (or the ‘wheat of winning’ from the ‘chaff of chumps’).”
— Paul Hadinger
“Congratulations. I am more than pleased to let you know that you have won the affiliate opt-in contest from the Magnetic Marketing launch. Thanks again for being a valued partner at GKIC!”
— Jessica Kurrle, GKIC
The program Bob put together, Information Marketing for Freelance Copywriters is a complete course on info publishing, and just as the name implies, it is 100% targeted for working freelance copywriters.
Bob shares the exact methods, steps, and techniques he uses to generate his second six-figure income creating and selling info marketing products. And he’ll show you how to do it in your spare time.
He’s streamlined the course so you aren’t bombarded with a bunch of little details or non-relevant information. Bob purposefully took the time to strip out all the unnecessary fluff, to quickly give you only the tools and information you need — as a writer — to make info publishing pay off for you as soon as possible.
You’ll get the essential information you need to succeed.
Bob details his entire info publishing strategy in five, quick-paced hour-long webinars. They are fun, informative, and straight to the point:
Success Webinar 1: A Complete Introduction to Profitable Info Marketing for Freelance Copywriters
Information Marketing for Freelance Copywriters gives you access to Bob’s personal system. The exact steps he follows to create and launch each new info publishing income stream.
In this first session, you’ll be introduced to:
The world of info marketing and publishing and how to put your “95% Advantage” into action so you can quickly (and confidently) succeed.
The five (5) critical things you must have to make $50,000 to $100,000+ a year online in passive income, in your spare time. (Use this as a checklist when you’re finished, and you’ll be ready to take immediate action.)
16 different info product ideas. Not sure which info product to publish next? Try starting with one of these products to build out your business.
The complete Agora Publishing proven business model for building a responsive email list of people who are interested in your products.
11 sources of content you can pull from right now to make your own information publishing products.
Bob’s “Hub and Spoke” model to reach as much as $500,000/year with info marketing.
How to unlock the “hidden gold” in your writing that accelerates your info publishing income.
But that’s not all.
You’ll also get to see and study examples of Bob’s profitable info products that are currently bringing him a steady second income stream. By seeing what works, you’ll be able to come up with product ideas to sell… including the most lucrative ways to sell each one.
After this first hour, you’ll have a deeper understanding of why the info marketing and publishing business is ideal for freelance writers, including how easy it is to generate a second income in your free time.
Don’t worry if you have questions. We’ll see to it that you get all the answers you need. In fact, you’ll have special access to four never-before-heard “Off the Record” Conversations with Bob.
In each recorded conversation, Bob sits down with fellow marketing and copywriting expert (and also AWAI’s very own Copy Chief), Sandy Franks. Before joining AWAI, Sandy was an executive publisher with information publishing giant, Agora, Inc.
She took over the helm of one of Agora’s flagship divisions, the Taipan Publishing Group, and in less than two years, turned it into a $15-million company. In her 30 years of direct-response marketing experience, Sandy has worked with “A-list” copywriters such as Clayton Makepeace, Mike Palmer, Jedd Canty, and Bob Bly.
In fact, Bob and Sandy teamed up to write several winning financial sales letters that brought in thousands of subscribers. So it’s only natural that Sandy sat down with Bob to create a one-of-a-kind series of candid and unfiltered conversations that give you an insider’s view of information marketing. (More on that in a moment.)
Success Webinar 2: Easily Producing an E-zine and Building a Responsive List
Now, here’s where Bob breaks down the entire process of building a list of readers who are eager to hear from you. And, he’ll explain the best ways to follow up with them, so they are primed and ready to buy your info products.
He’ll also show you how to create an e-zine which is the same thing as an email newsletter. You probably already get a few of these from some of your favorite companies and know what I’m talking about.
An email newsletter is an email sent to a list of readers (or paid subscribers) on a regular basis. Some info marketers send their e-zines daily, some weekly, some monthly.
In this session, Bob tells you everything you need to know about creating e-zines; including how often you should publish and send them to your readers.
He’ll also explain:
What your e-zine should look like. Bob is so specific that he explains every detail all the way down to the width of the margins.
What kind of information to include in your e-zines, including the number of stories, paragraphs, images, and more.
12 more ideas of info you can include in your e-zine, complete with real examples from Bob’s own collection of highly-effective e-zines.
When you register for Bob’s program, you’ll get access to download everything immediately. That means you can play, pause, rewind, and restart the webinar (and refer to the slides) as often as you’d like.
You’ll even get to review some of Bob’s exact emails. The same ones he uses in his own info publishing business. (Use them as a model for your own projects to get a head start!)
And, don’t forget: With this session you get access to another “Off the Record” Roundtable Conversation with Bob and Sandy. In this recorded conversation you’ll discover details such as:
Do you really need a list to succeed in online marketing and information publishing?
Why no matter how much competition already exists for information products, you can still carve out your own line of products that generate a six-figure second income.
The secret behind why some of Bob’s s online articles are focused on one single topic and how you can do the same.
These conversations offer a behind-the-scenes look at Bob’s success as an info marketing expert. After listening in, you’ll realize how easily you can leverage your writing skills to create your own info business.
Success Webinar 3: Creating Information Products that Sell
When you think of info products, you probably think about e-books.
If the term is new to you, an e-book is an electronic version of a printed book or report. You can read it on a computer or a handheld device like a Kindle or tablet.
But info products go far beyond e-books. There are three other primary ways that people learn:
Watching — This includes video and DVDs. Bob will show you how to quickly (and painlessly!) create your own.
Listening — This includes audio, MP3s, and podcasts. A big part of what Bob sells is audio so, he’ll show you how you too can simply create your own audios and MP3s to sell.
Experiential — This includes workshops, webinars, and tele-seminars. Bob does plenty of experiential programs (both virtually and in person) and you can too if you want.
Plus, Bob reveals more than 28 different ideas for info products, walking you through them.
He’ll help you identify which mode (or modes) of learning are best for your audience and which product types appeal to them.
What if you’re not comfortable creating an info product for each of the modes of learning? Don’t worry about that because Bob will show you how to partner with other info publishers and offer their products and services to your list of readers.
This not only helps meet your customer’s need for information but also increases your profit while keeping your time investment low.
In this session, he’ll also introduce you to:
Developing impressive audio and video info products that people love — and excitedly buy. (This is one of the quickest ways to launch a product and Bob will show you how to make it easy — even if you’re naturally shy.)
Three of his successful info products, plus the details of how you can replicate his process to publish info that will sell. (These particular products of Bob’s have total sales of $122,737, $122,759, and $44,648 each so far!)
How to fairly and profitably price your info products. (Hint: it’s a bad idea to price all your info products the same. Instead, you need low, medium, and high-priced products. Bob will teach you how to do that efficiently.)
Now, as you’re thinking about publishing info products, consider this: once you publish a product, it keeps earning an income week-after-week, putting money right into your bank account even while you sleep.
That’s the beauty of info publishing. Especially, for freelance copywriters like you. You already know how to write!
Plus, you may already have content (such as articles and blog posts) you can republish. Bob’s first e-book was a collection of 10 short articles he had written for a magazine, which had already paid him $7,500.
It was published in November 2004 and, so far, has sold over 1,600 copies and generated $46,819 in sales. Total income for writing and selling 10 articles: $54,319 (or over $5,000 per article)!
Imagine that. For copy you may have already written.
Bob will show you how to quickly package content (your own or someone else’s) into e-books and other info products that could earn you thousands of dollars in sales (for a few hours of your time).
Then, he’ll meet with Sandy in another “Off the Record” Roundtable Conversation. In this candid discussion, you’ll be able to listen in as Bob reveals why so many of his info products are e-books, why he prefers audio to video, and how to properly price your info products using a unique formula that has helped him make the maximum amount of money possible.
Success Webinar 4: Selling Info Products Online
Once you’ve created your info product, it’s time to sell it.
In this session, Bob shows you exactly (step-by-step) how he sells his own info products online. By the time you’re finished, you’ll know how to take your products — whether e-books or online courses — and sell them online.
You’ll also see:
A walkthrough of Bob’s personal strategy — discover the easy-to-replicate pattern he uses to keep his info publishing business simple and his success predictable.
Seven landing page “hot spots.” (Hint: Simply put your best content and images in these specific places to increase your leads!)
How to write and design simple and effective microsites (do this the way Bob shows you to save time and avoid fighting with technology).
Once you hear Bob’s strategy and tips, you’ll be excited by how easily you can turn ordinary written info into products that make thousands — sometimes tens of thousands or hundreds of thousands — of dollars in sales.
Here again, you’ll be given exclusive access to the third recorded “Off the Record” Roundtable Conversation with Bob and Sandy.
This time, Sandy digs deep, asking Bob tough questions like, “Why would you write a book for a regular publisher when you make so much money selling your own online?” The answer will surprise you. And, why he sometimes sells other people’s products instead of focusing solely on his own.
The insights Bob shares are a true behind-the-scenes look at how a real expert runs their info publishing business. Listen to Bob and you’ll see just how he’s able to create a HUGE impact (and income) with his writing — and how you can too.
Remember when I told you earlier that Bob stripped out the fluff, and provides only the essential information you need to become successful?
Well, here’s a perfect example of what I’m talking about. There are parts of this business where some technical know-how is needed.
But as I mentioned earlier, your expertise is writing. And that is what gives you an advantage over everyone else.
So rather than take time away from writing, Bob outsources the technical stuff to experts. This allows him to stay 100% focused on writing.
You’ll want to do the same. And to help you do just that, Bob will show you how to outsource the tech stuff inexpensively and stress-free, so you can quickly launch your info products.
You can tell that in this program, Bob shares exactly what you must know to generate a second income stream with your very own info marketing and publishing business.
You’ll be following the exact same steps and methods Bob uses to earn over a million dollars in total online sales of information products.
You are gaining access to a proven strategy to build what some people like to call a mini info publishing empire.
Success Webinar 5: Hot Seat Bonus Session
“You are my mentor! Thank you, Bob; just in case no one has told you yet today, you are a gift.”
— Julie Patterson
“I’ve enjoyed reading the newsletter emails you’ve sent me the past few years. Keep up the good work. I get a kick out of your reactions to readers who take issue with you, often in ways that I agree are foolish.”
— Mark Lerner
“I appreciate your straightforward actionable advice in the copywriting world.”
— Kathy Farah
“Thank you very much for your wonderful insights and experiences. So grateful to see your name in the inbox. You truly provide tremendous value to people and their lives.”
— Tom Dioro
“Reasonable, direct, concise, and clear: just like your sales materials. Your writing style shows me repeatedly what it means to communicate effectively, and it inspires me to emulate you.”
— Chris Fray
“There may well be better value online but once you were recommended to me, I stopped looking online for marketing information. I do have other books and material by other marketers, but I have way more of your books and e-books than any other marketer for that very reason… the quality of information and value for money you provide is hard to beat.”
— Roy Hutchinson
“Good article. I’ve bought a number of things from you and have always been very happy with the information.”
— Timothy Johnson
“You are so dead-on. I love your logic and common-sense approach. Which, by the way, is often lacking in business.”
— Blake Houser
“To me, Mr. Bob Bly, everything you are doing in the e-zine is very valuable. Tips, your very own life experiences, marketing strategies from your experience, and everything else you offer, priceless.”
— Aby Rodriguez
“Your e-zine is excellent — it’s an enjoyable read and always useful.”
— David Carter
Bob put his info publishing program together so you’re able to go through all the sessions at your leisure. This gives you plenty of time to absorb and apply the material.
You’ll even get access to a special recorded virtual webinar with Bob!
In this exclusive webinar session, Bob goes through actual members’ ideas, plans, products, copy, and businesses. You’ll hear Bob’s expert feedback for a variety of situations, making it easy to see if you’re on a path to making money or if there are any last-minute changes and adjustments to make to ensure success.
All-in-all, Information Marketing for Freelance Copywriters is packed with helpful resources and links to Bob’s recommendations for all those things you might wonder about. Like how to outsource cover design or, how often you should publish new products. Issues that previously seemed confusing will become a breeze with his advice.
Bob’s info publishing strategies mean you can finally — and easily — add a second income stream to your business using the skills you already have as a writer.
That’s the big thing: Bob’s course is designed specifically for writers.
And because both Bob and I want to help ensure your success, we’re adding a few extra bonus gifts to his program.
Bonus #1: Exclusive “Off the Record” Roundtable Conversations
I’ve mentioned this a few times already, but I want to take just a moment to fully explain this new and exciting bonus…
As part of Information Marketing for Freelance Copywriters, you’ll get special access to four never-before-released-to-the-public “Off the Record” Roundtable Conversations with Bob.
Sandy Franks, Senior Copy Chief, AWAI
After each step of the program was completed, Bob sat down with AWAI’s Senior Copy Chief, Sandy Franks, who as I mentioned previously, worked at Agora, one of the largest information publishers in the world (now a $1 billion company).
And since Bob and Sandy worked on several winning sales letters for Agora, it makes perfect sense that the two teamed up to create these powerful conversations that reveal the inner workings of Bob’s info marketing business.
These “Off the Record” Roundtable Conversations are a rare chance to go behind-the-scenes of Bob’s business and find out how — and why — it works the way it does.
Sandy guides you through the conversation, asking the questions you’re dying to know… but might be afraid to ask, like…
Do info publishers really need an email list?
How can new info publishers stand out (and make money) online — especially if there’s already a lot of free info on your chosen topic?
Why are so many of Bob’s info products e-books? Does he prefer e-books to other types of info products… and why?
How does self-publishing information online compare to traditional publishing… and would Bob ever write for a traditional publisher again?
And much more.
I should point out that these conversations aren’t available anywhere else. They are exclusive to Bob’s program. But you get full and complete access to each one free of charge.
Bonus #2: Marketing Triggers
When you register for Information Marketing for Freelance Copywriters, you’ll get all the information you need to launch an info publishing business of your own. But — to really know what goes on inside your potential customer’s mind — you’ll love this bonus.
Inside, you’ll discover:
Why consumers buy (there are two basic reasons — get this part right, and your advertising will be more successful).
How to give your customers what they really want (Hint: It may not be what they think they want… or need).
How to reach your prospects on a deeper level and really get to know them so you can understand what motivates them, what their biggest problems are, and how your product can help them.
This report is packed with some of Bob’s best information. For instance, you’ll find out why someone would spend $78,000 on a car when a $12,000 car would do just fine… and how you can use this knowledge to sell more of your info products.
Bonus #3: High-Converting Landing Pages
The better your landing pages convert, the more leads you’ll have. More leads mean more sales.
So, you might say that getting your landing pages right is really important.
That’s why you’ll be glad Bob included this bonus. You’ll find out:
5 ways to capture email addresses of landing page visitors. (Yes, there are options besides the annoying pop-up!)
10 rules for writing landing pages that sell (including the one thing you must do early on).
7 ways to increase online conversions (just one idea here can increase your conversions by 25% to 200% or more).
You’ll even get Bob’s exact step-by-step plan for writing and setting up an online conversion email series. Once set up, it will automatically take a new lead from “interested” to “sold!” — all without you lifting a finger.
Bonus #4: Double Your Email Response Rates
In this special report, you’ll get Bob’s tips and techniques for getting more out of your emails. Discover how he boosts open rates, click-through rates, and conversions. Plus, find out:
How to break into your prospect’s email “inner circle” and get your emails opened and read.
What’s working in email marketing now — including certain types of emails to consider and when to send them.
5 sources for e-newsletter article ideas, including how you can use these ideas in your own info publishing business.
And much more.
Open this report and you’ll also discover how to attract and land more copywriting clients through your info publishing business. It’s a double win!
Honestly, Bob is going “all-out” to make sure you not only understand info publishing but that you’re able to use your copywriting skills to your advantage.
The result? You’ll launch sooner and build a rock-solid business.
Imagine Making a Full-Time Income in a Single Transaction
I’ve barely touched on one of the most important aspects of having your own info publishing business… how money comes in with very little effort on your part.
It happens from what Bob calls “over-the-transom traffic.” That’s when someone buys one of your info products without getting one of your emails or seeing an ad on your website.
They hear about your products from a friend, colleague, neighbor, co-worker, or other source. They get interested, check out your products, and buy.
This happened recently with Bob. Someone, a random visitor, came to his website and ordered 19 products (within a 48-hour period).
Bob grossed over $1,200 in purchases on a Friday and Saturday from just one single customer! Totally unexpected. Completely out of the blue.
“I realized the average American makes $1,200 working eight-hour days five days a week. A full week to earn what I made in literally no time, and with no effort on my part,” Bob said to me.
And when you follow Bob’s steps to set up an info publishing business, you might find the same thing happens. You’ll make a full-time income in “literally no time.”
A Worthwhile Investment
When you realize how much money you can make with your info publishing business… particularly the chance to generate $50,000… $100,000… up to $200,000 or more, you’d think a program like this would cost a small fortune.
Especially when you consider Bob is handing every secret, tip, and strategy he uses to create his own second six-figure income.
He’s created a complete program that teaches you everything you need to know to add a second income stream to your business. A chance to make more money, not once, but repeatedly — quite possibly for the rest of your life.
Then when you consider that if you were one of those people who doesn’t know how to write, you’d have to pay someone else to do all your writing, including content and copywriting.
And to give yourself the best chance of success, you’d want the best writers too. Writers like Bob. He regularly charges his copywriting clients $7,500 for one VSL or online sales letter.
But, as a writer, you already know how to write copy and content. So that’s money you’d save right off the bat.
Or maybe you’re thinking you’d like to hire Bob to coach or mentor you individually…
Unfortunately, he doesn’t coach or mentor individuals anymore. He does occasionally consult with small business clients… but when he does, he charges $2,000 a day.
Now, don’t worry. I’m not going to ask you to pay $7,500… or $2,000 to get Bob’s time and attention.
Both Bob and I firmly believe every freelance copywriter should start a second business as an info publisher, and generate as much as they possibly can and quickly. So, we’ve purposely kept this program affordable.
This means Information Marketing for Freelance Copywriters is available to you for only $497.
Information Marketing for Freelance Copywriters is available to you for only $497.
That’s a small investment in your future, especially when you consider that you could make that amount back (and much more) by selling a handful of your info products. Remember, Bob made $1,200 in just 48 hours.
There’s no reason why you couldn’t earn the same just as quickly (you already have the same writing advantage Bob had). And that’s enough money to pay for the cost of this program more than twice!
Click here to register today, and start creating your six-figure second income.
As I mentioned earlier, Information Marketing for Freelance Copywriters includes all you need to add a second income stream to your business with info publishing.
The moment you place your order, you’ll get an email granting you access to everything we’ve discussed here. The complete program — including all the webinars, Bob’s entire set of in-depth slides, four bonus reports designed to help you launch quickly, and exclusive access to Bob’s “Off the Record” Roundtable Conversations.
Register for Information Marketing for Freelance Copywriters now!
It’s entirely possible to build a second income stream using nothing more than your writing skills and following Bob’s step-by-step program.
Imagine an extra $4,000, $8,000, or even $20K+ per month coming into your bank account… with that much money…
You might take more time off! When you’re not reliant on your copywriting income, you can take bigger, longer breaks. Head to Hawaii for an extended beach vacation or volunteer to build houses in poverty-stricken countries.
You could be more selective about the clients you write for… if you’re not worried about your next paycheck, you won’t have to take every project that comes your way.
You can raise your rates. Again, if you don’t depend on clients for all of your income, you can ask for higher rates knowing you’ll be just fine either way.
You might also pay off debt, grow a savings account, or make the investments you’ve never been able to afford before.
You could even buy a new house or a luxury sports car.
Freedom and options like this have long been a way of life for Bob.
Now, he’ll show you exactly how to replicate his success. With his expert step-by-step guidance, you’ll glide right past the trials and errors he faced when he first started.
Take 90 Days to Test This Out (Risk-Free)!
Register for Information Marketing for Freelance Copywriters today by clicking here.
Take a full 90 days to test it out and decide. You can go through all the webinars, follow along with everything Bob teaches you, and publish your first info product. Then, if you decide info publishing just isn’t for you, let us know within 90 days of your purchase. We’ll quickly give you a FULL refund, no questions asked.
Register today and let Bob show you exactly how to start making a second income (thousands of dollars per week!) with info publishing.
Or, if you’d prefer, you can place your order by phone with someone in our office. Please call AWAI Member Services toll-free, 1-866-879-2924, during regular business hours. (We’re in Florida, on Eastern Time.)
Are you ready for a stress-free, second income stream?
Imagine for a moment what it would be like if you were already a successful info publisher…
With a freelance copywriting income and a second, stress-free passive income stream generated with info publishing…
Once your info publishing business is set up, the money keeps coming in…
So, if you get busy with other projects, it doesn’t mind. It will keep working for you 24/7 — like it’s on autopilot (because it pretty much is).
If you have (or want) downtime between clients, that’s okay, too. Your info publishing business will fill in any gaps in your income, and everything will continue to flow.
Remember, Bob makes it easy to realistically add $50,000-$200,000+ to your annual income within 12-24 months (using the copywriting skills you already have)…
NOW, you can use Bob’s method to get your info publishing business up and running with record speed.
With a viewing time of less than an hour per session, you can actually binge-watch the entire series in just one evening. And then over the next few days, get your business up and running… and making money.
Plus, you can watch these sessions as many times as you’d like. Pause, rewind, and replay to make sure you catch every helpful tip and profit-boosting strategy.
All you have to do is sign up here, and Bob will show you how to build a second income stream.
To your writing success,
Katie Yeakle
Executive Director, AWAI
P.S. In 2013, Bob sent an email to the people on his list confessing the worst mistakes he made in his business. He said, “These flubs have cost me more in lost income, career success, and happiness than I could possibly keep track of… presented in the hopes that I can help you avoid making the same errors I did.”
What was number 1?
Not jumping on opportunities.
“When information publishing arrived on the scene, I both resisted and ignored it. I could have gotten into online information marketing in the ’90s,” Bob explained. “Instead, I waited until 2006, until my colleague FG pushed me into doing it.
“As a result, I lost hundreds of thousands of dollars in sales I could have made during that time. Joe Vitale and others have said, ‘Money loves speed.’ The faster you act, the more likely you are to succeed.”
Take Bob’s advice — and don’t make the same mistake he did.
Get into info publishing now. Let the best of the best guide you, and get your business off to the strongest start possible.
I know you don’t want to look back in 10-15 years and recall this moment as one of your greatest mistakes.
So, register now and give it a try. If you’re not thrilled, ask for your money back. It’s as simple as that.
The worst that can happen is you discover a lot about info publishing. (Feel free to use the insider secrets you pick up to impress your clients.)
The best? Well, you could add $1,000, $2,000, even $4,000 a week or more to your income.
Or, you could see the real power of this opportunity and build an entire empire! In five years, you could be telling others how you became successful with info publishing.
Honestly, with your advantage, the sky’s the limit when you act.
– Download Sample files “Bob Bly – Information Marketing for Freelance Copywriters”
Course Requirement: Bob Bly – Information Marketing for Freelance Copywriters
Real Value: $497.0000
One time cost: USD62.0000
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