Harness a proven 7-day process to position your product for breakout growth.
File Size: 3.01 GB.
Having trouble differentiating your product? Learn to harness the power of narrative to build a repeatable growth engine, hone your sales pitch, and win.
You’ll get a proven framework, and step-by-step lessons, to build a sales pitch and growth engine that scales.
Seth Godin said it best, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
If you’d like to grow faster, with less commoditization, this is the course for you.
If you study the pitches of billion dollar companies like Drift, Gong, Data Domain, Slack, and Salesforce what you’ll find is 8 predictable elements in all of their pitches.
In this course you’ll learn step-by-step how to craft your own $1B sales pitch, investment deck, or go-to-market message.
A well constructed sales story is the OPERATING SYSTEM of any successful growing company.
If you can’t clearly articulate the result you’ll create for your market, and why it’s a must have now, how can you expect prospects or employees to understand why you matter? Legendary founder and venture capitalist Ben Hororiwtz said it best….
It determines how your market see’s values, perceives value, and communicates that value to others.
I’m an author and advisor who has worked with more than 100 leading technology brands to help them hone positioning, messaging, and GTM strategies. I’m bringing lessons learned here to you.
This course is structured in four parts, linking critical theory with step-by-step tactical implementation and examples of the framework in action. It also includes proven templates to guide your $1B pitch creation.
1. Welcome + Introduction
2. About Me
3. Outline + Objectives
Included with the course, get access to the framework and collaboration templates I use to build $1B pitches with top brands.
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