Brennan Dunn The Blueprint Sell Yourself Online, In this module, I’m going to help you write and build a start-to-finish automated system that nurtures…
Most freelancers are reactive, which means they await work to return to them.
They wait for somebody to comprehend they want a brand new web site, a brand new app, or somebody to assist handle their adverts, after which they search out somebody such as you. The drawback is that equation is totally out of your management… Will somebody come knocking in your door this month? Who is aware of.
And once we don’t know the place our subsequent mission is coming from, we find yourself making concessions so we are able to hold the lights on. Perhaps we scrape the underside of the barrel of Craigslist. Or we find yourself accepting a ridiculously low price simply so we’ve one thing to maintain us busy.
You want a system that proactively generates give you the results you want – with out you needing to remain on prime of it!
This in all probability appears like a pipe dream. Mechanically discover shoppers…?
While not having to community or any of the standard lead era recommendation…? Yeah, proper. There are such a lot of firms you may assist, however for those who’re ready for them to:
However what for those who had an automatic system that met firms proper the place they’re now – earlier than they know they want somebody such as you – and, over time, educated them in the direction of realizing that they want somebody such as you?
On this course, I apply all the pieces I discovered in rising an company that introduced in over $2 million a yr and saved 11 of us fed. My company couldn’t afford to “hope and pray” that we’d have sufficient work to maintain us afloat. (Our payroll was $100k+ a month!)
This course can also be the by-product of over eight years of expertise in serving to lots of of freelancers and companies take possession over how they get work. I’ve additionally leveraged all the pieces I’ve discovered in constructing giant audiences at scale on-line, and apply these methods and ways to getting excessive-worth consulting shoppers.
This course is not like something you’ve come throughout.
It’s not merely a course on constructing on viewers or fusing collectively a bunch of 1-off ways that kinda sorta would possibly make it easier to discover shoppers who’re in search of folks such as you.
As an alternative, it’s a framework for determining a compelling worth proposition, and constructing out automated programs that meet folks the place they’re proper now and – over time, and solely after they’re prepared – pitches them on working with you.
The end result? A gentle and constant stream of mission leads. An viewers who respects and trusts your talents to assist companies develop, and is your secret weapon in referring you to their friends.
However most significantly, the peace of thoughts that comes with figuring out that you’ve got a steady enterprise with shoppers lined up, able to work with you when you’ve gotten the bandwidth.
Within the first module, I overview the System and be sure that you and I are on the identical web page. I’ve additionally included reference materials that you simply’ll use as you progress by the course.
1. What We’ll Be Creating
2. Setting The Proper Expectations
3. Instruments You’ll Want
4. Glossary Of Phrases & Phrases Used In This Course
5. Visible Overview Of “The System”
What are you providing and why ought to folks care? Reasonably than pigeon gap your self right into a single specialization, we’re going to place your funnel – and never your online business. On this module, I work with you to create the tip objective: what are you providing, and why ought to a shopper care?
1. Why Place?
2. Your Unfair Benefit
3. Previous-Undertaking Reflection
4. Watch Me: Accumulate Knowledge From A Previous Undertaking
5. Discovering A Market
6. Creating Your Positioning Assertion
When you’ve researched a primary assertion, we’re going to show it right into a meaty Inside Manifesto that you simply use to pin down each side of the system we’ll be creating. We’re additionally going to get your Manifesto in entrance of the precise folks – ideally scoring a primary shopper or two within the course of.
1. Turning Your Positioning Assertion Into A Manifesto
2. Watch Me: Write My Manifesto
3. Creating A Validation Plan
4. A Trojan Horse At The Gates
5. Conducting Outreach
6. Delivering On Your Promise
7. Following Up
8. Validating Your Positioning
Your manifesto is nice, but it surely’s to your eyes solely. We’re going to comb by the information you’ve been gathering when validating your Manifesto, and normalizing all the pieces you’ve captured and turning it into one thing which you could truly put in entrance of potential shoppers.
1. What Is A Marketable Doc?
2. Normalizing What You’ve got Discovered
3. Watch Me: Write My Marketable Doc
4. Finalizing & Sharing
Now that you simply’ve created your marketable doc, it’s time to indicate it off to the world – or a minimum of the individuals who make it by the funnel we’re about to create collectively! You’ll learn to design and write your Service Providing, together with easy methods to craft the proper name-to-motion that leads folks to take that first step of hiring you.
1. The Job Of Your Service Providing
2. Design and Construction
3. The Name-To-Motion
4. The Utility Course of
5. Watch Me: Create My Service Providing
6. Teardown: Janelle Allen’s Service Providing
7. Teardown: Jake Larsen’s Service Providing
8. Teardown: Val Geisler’s Service Providing
When somebody first comes throughout you, they’re in all probability not able to decide to assembly with you, not to mention hiring you. That is the large mistake quite a lot of freelancers make. Right here we’ll speak concerning the position of content material: what to create, what it’s “job” is, and easy methods to get individuals who devour your free content material to develop into a lead.
1. The Position Of Content material
2. Writing Nice and Partaking Content material
3. Sources of Inspiration
4. Forming Habits
Earlier than your leads are dropped at your Service Providing, we’re first going to coach them about their issues and assist them perceive precisely easy methods to clear up them. On this module, I’m going that can assist you write and construct a begin-to-end automated system that nurtures leads and prepares them to be your subsequent shopper.
1. Freebie Providing Fashions
2. Planning Your Freebie Providing
3. The Brief Lower… or The Lengthy Street?
4. Utilizing Your Freebie Providing
5. Watch Me: Create A Freebie Providing
If a tree falls in a forest, does anybody hear it? And for those who create some free content material and put it in your web site, will anybody ever see it? This module is all about getting the proper folks to find you, and to maintain the site visitors coming. With every channel, we’re going to get folks to not discover your service and hopefully rent you – however somewhat, to self-choose to take that subsequent step to be taught from you. After you’ve educated a lead, they’ll be robotically pitched in your Service Providing, successfully automating your mission requests and session conferences.
1. Channels, Channels, Channels
2. Leaping Into Conversations
3. Visitor Posts
4. Podcast Excursions
5. Talking At Occasions
6. In-Individual Networking
7. Search Site visitors
8. Writing A Guide
9. Paid Adverts
10. Retargeting
The majority of leads who transfer by your automated funnel gained’t be able to work with you immediately. Nonetheless, these leads develop into part of your bigger viewers. On this module, you’ll learn to hold your leads engaged over time, turning them into future shoppers and/or getting them to refer work to you.
1. Most Leads Gained’t Rent You – And That’s OK!
2. Segmenting Your Viewers
3. Creating Gross sales Contact Factors With Your Viewers
4. Curation, Not Creation
5. Getting Off The Publication Hamster Wheel
6. Watch Me: Creating An Evergreen Publication
Now your system is full. You might have a variety of channels which are persistently sending the precise folks to you, and your content material arsenal is changing them into leads. From there, these leads are being educated about why they should rent an organization like yours, and also you’re convincing them that you simply’re the perfect for the job. The remaining module is all about easy methods to analyze, experiment with, and quantify the worth of your total system. This gives you the information you have to scale up further funnels, and throw extra gas on the hearth for the channels which are sending you the perfect, highest-worth shoppers.
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