Enroll in this Google Analytics course to learn how to…
In Google Analytics you should know:
Not required, but bonus:
You’re probably overqualified if you:
CXL Institute brings you intensive online training course led by world renowned analytics expert, Charles Farina.
After just 8 classes, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:
At the end of the day, this course is going to make you a smarter, more data-driven marketer. (It’s going to make you a lot of money, too.)
Class 1 : Audiences (advanced segments)
Advanced segments allow you to create powerful audiences that tailor the entire platform to your needs.
Class 2 : Attribution & remarketing
Last click? This session is all about understanding and visualizing the real story behind how your users convert. Learn how many touches occur, how long it takes and how all of your channels work together. Plus, learn about powerful integrations with AdWords and DoubleClick that will have an immediate impact on your ROI.
Class 3 :Custom dimensions, metrics & more
You need to understand how to use custom dimensions, custom metrics, calculated metrics, event tracking and non-pageview-based tracking.
Class 4 : Content performance
Content is more than just a pageview. We will cover advanced content analytics, form analytics, media tracking and social/blog analytics. Find out what is really happening on your website.
Class 5: Custom reports & Data Studio
The majority of this session will be spent on Data Studio, part of the Google Analytics 360 Suite, which provides free enterprise reporting capabilities. Learn how to connect to all of your data (social, email, Google Analytics, etc.)
Class 6 : Enhanced ecommerce
Enhanced e-commerce is one of the most powerful additions to Google Analytics in recent years. True product merchandising, internal promotion insights, product list insights, product positioning insights, etc.
Class 7 : Audits, data quality and QA
It is extremely rare to come across an implementation that is correct. This class will cover years of experience to help you: find and fix common implementation issues, and use debugging tools.
Class 8 : Mobile app & cross-device analytics
This class will show you how to track your users across devices, sites, and apps. We will cover integrations and use cases for fully utilizing Google Analytics if: you send email to your users, have a mobile app, or have a logged-in experience.
In addition to classes, you’ll get access to snack-size video lessons on the fundamentals of Google Analytics when you enroll. That way, you’re prepared to dive deep into the data with Charles.
Here’s what you’ll learn:
Why digital measurement matters
Before taking the plunge into the multi-faceted world of tracking your data digitally, it’s important to understand why and what you hope to accomplish. This short lesson sets the frame for our objectives in the upcoming weeks.
What should we measure?
Yehoshua explains the importance of premeditation when it comes to setting up your analytics goals, and offers advice on how to approach your strategic business questions.
Key performance indicators (KPIs)
Every company’s KPIs will vary depend on their business objectives. In this video, Yehoshua will demonstrate this with a few examples of different scenarios and which metrics would (and wouldn’t) be ideal for them to pay attention to.
Data quality
Having a firm understanding of issues that can arise from your data quality is a vital piece in your analytics toolkit. This should be the lens of skepticism through which you analyze your data. In this lesson, Yehoshua will explain some common data quality issues and which underlying problems are often responsible.
About outliers
GA’s dependence on averages means we need to focus a bit on outliers and understanding how to segment for them. In this lesson, Yehoshua explains the theory of outliers and presents a simple example showing how it can affect your data interpretations.
Data sampling
Understanding how GA samples data is crucial to analyzing and auditing your data. In this lesson, Yehoshua will explain the different thresholds for sampling in GA and how segment size and overall traffic work together to affect the quality of your data.
Cross-device issues & user IDs
This lesson distinguishes Client IDs from User IDs and explains the specific ways each one can contribute to understanding your specific user’s journey through your site. You will learn the capabilities and inadequacies of each function, how they overlap, and what they look like in GA.
Using GA to fix business problems
Within the reporting of GA, you will be able to identify areas of friction on your site. Yehoshua will demonstrate with an e-commerce example in which he used GA to identify a major problem in the checkout stage.
Dimensions & metrics
Although dimensions and metrics seem like fairly simple concepts, users of GA often mix them up. In this lesson, Yehoshua will explain the root cause of this confusion, distinguish
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Here’s What You’ll Get in Charles Farina – Conversionxl – Intermediate Google Analytics
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Course Requirement: Charles Farina – Conversionxl – Intermediate Google Analytics
Real Value: $499.0000
One time cost: USD62.0000
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