“E.P.I.C.” storytelling Framework
Discover The Simple, 4-step Storytelling System Directly Responsible For creating Multiple Top Offers
and generating Over 100M online
There are 171,146 words in the English language.
And four of them have made us millions upon millions of dollars online.
In fact one of my clients made over 15M using these 4 little words.
Disney used these 4 words to build a $190 billion business empire…
Early adopters of Bitcoin used these 4 little words to usher in the era of cryptocurrency…
And everyday investors in GameStop used these words to build a movement that separated Wall Street from billions of dollars.
And if you’re an internet marketer, copywriter, or business owner…
These four little words hold the keys to persuade anyone to take massive action.
Which means YOU can effortlessly craft hyper-compelling copy that scales hard and scales fast…
Break new sales records for you and your clients, plus…
Ratchet up your fees by double – even triple – to “A-list” levels…
In fact when I applied these 4 words back in March 2021, I was able to generate nearly 20k in bonuses for myself…
And over 2M in a single month for my client.
And here’s the undeniable rub:
You already know these 4 words…
Because as you’ll see today…
These words tap into the most primitive parts of our brain (I’ll reveal what part shortly)…
As a way to pass on knowledge from generation to generation.
It’s part of our survival.
So what are these powerful words?
“Once upon a time…”
Because encapsulated in these 4 words is the most powerful motivator of human action to ever exist: storytelling.
See, behind the very examples I just showed you are true stories…
The story of how the anonymous Satoshi Nakamoto built a new currency to displace fiat…
The Mickey Mouse story that has since spawned countless movies, TV shows and theme parks…
And the story of the little guy finally getting the chance to fire back at the rigged financial system…
But these are just 3 high-profile examples…
The truth is, stories are EVERYWHERE…
In sports, news, your personal relationships – heck even our calendar year – you name it…
Influencing the actions of millions of folks every minute of every day.
In fact, there’s no bigger example than politics…
Mark McKinnon, the lead campaign strategist for George Bush and John McCain, declared:
“Successful [election] campaigns tell a story”…
The bottom line is this:
We vote…
Watch sports…
Read the news…
For the exact same reason we read a book or watch a movie…
It’s for the story.
And the reason why stories are so powerful is simple…
Stories “bypass” the rational, conscious part of our brains…
To go straight to the source of every decision we make – a subconscious part of the brain as old as the human species.
Which is why, once you learn how to craft powerful stories…
Triggering the actions you desire in other people becomes remarkably simple…
Whether these actions are getting others to…
Subscribe to an email list..
Sign a contract…
Buy a product…
Become a repeat buyer or…
Hand over a $10,000 check…
Point blank, storytelling is a veritable superpower.
And it works whether it’s used in a sales letter…
In a cold-email drop…
Or in a YouTube video or Facebook ad…
And whether you’re talking to someone face-to-face, on the phone or over iMessage.
Just imagine what this superpower could mean for you…
You could write copy that not only converts – but crushes the competition – so you or your client can scale exponentially faster…
And with better results, you can watch as bigger and bigger checks enter your account each month.
Allowing you, whether you’re a copywriter or business owner…
To experience true freedom in your life….
That’s the freedom to step away from your laptop, and spend more time with your loved ones…
Or take a well-deserved vacation to rejuvenate your body and recharge your mind.
But the best part?
ANYONE can harness powerful storytelling.
Because here’s the dirty truth that NO ONE wants you to know:
Great storytellers aren’t born…
great storytellers are made.
Look, I know what it’s like…
To see amazing copywriters, marketers and business owners crafting stories that sell by the millions…
While your own attempts fall flat…
It feels like the “masters” have been blessed with their storytelling prowess…
Like they’re naturals…
But that couldn’t be further from the truth…
In fact, give me just 5 minutes of your time today…
And I’ll show you how to harness the power of storytelling…
I’ll show you why it works… how it works… and most importantly…
How ANYONE…
No matter their experience level (even if you haven’t written a story before)…
Can follow a simple 4-STEP “E.P.I.C.” framework to craft compelling stories that bypass your prospect’s limbic (buying) brain to move people to action…
(And make a metric ton of money in the process)
Along with…
How a 23-second scene from the film “Inception” revealed the ultimate playbook to master storytelling (it’s totally true, and modern science just confirmed it!)
Plus, how the accidental discovery of an Italian neuroscientist unlocked a biological hack to move any person to action (you can activate this “hack” on-demand)…
But before we go any further…
WARNING: What You’ll Learn Today Has Literally Shaped the World –
For Better or Worse…
By Continuing to Read Today, You Must Commit to Ethical Usage of this Knowledge.
Seriously…
“With great power, comes great responsibility”
This line – from one of the most popular stories of all time, Spiderman – couldn’t be closer to the truth.
The principles you’ll learn about today are extremely powerful.
They’ve created real, positive change in the world…
From America’s early “pioneer” story… to the legacy of Martin Luther King Jr’s “I Have a Dream”.
But they’ve also been used to destroy…
With a story being used to sow the seeds of the second world war.
The bottom line is that if you’re hoping to learn the tools of manipulation…
So you can sell a subpar product…
Cheating people out of their time and money…
Then leave this page right away.
Go on…
Close this tab.
…
..
.
Still here?
Good. Then I’m going to assume you’re one of the good guys…
Who has a product or service that enriches people’s lives…
And makes the world a BETTER place…
Now, with that said…
Who are we and what
do we know about storytelling?
My name is Peter Tzemis.
Together with Chris Wright (who I’ll introduce shortly)…
We have over 14 years of using storytelling to sell products from financial newsletters and e-courses… to supplements, dog treats and keto cookies.
Independently we’ve played a part in helping to grow multiple 8-figure companies…
Scaled sales funnels to 7-figures a month…
And brought in tens of thousands of buyers…
All through the power of storytelling.
Yet the accomplishment we’re most proud of is the “E.P.I.C.” storytelling framework…
In mid-2020, we began to craft powerful stories together…
And in the months that followed, we began to condense everything we knew about storytelling into its core principles…
Principles that ANYONE can use to become a master storyteller…
At the heart of it all is the EPIC framework…
That lets those committed to telling better stories shortcut the learning process by half…
And craft soul-gripping stories in record time.
Now, creating the EPIC framework wasn’t easy…
In fact, Chris didn’t even realize he was using it when he was writing sales letters and videos that went on to do 7- and 8-figures…
I had to spend months learning from him…
Pulling out the information that he had internalized…
But I couldn’t be more happy I did…
Because as you’ll see today, I’ve used the E.P.I.C. formula to craft incredible stories…
That have annihilated “unbeatable” controls…
Worked gangbusters for a $50 million per year direct response publisher…
And have personally grown my income by more than 4X…
I’ll be sharing this incredible journey today.
So that you can quickly craft compelling stories on demand that out convert your competition and help you make millions of dollars.
But let me first be crystal clear…
For both me and Chris…
It wasn’t always this way –
We both used to SUCK at storytelling.
See, storytelling didn’t always come naturally to Chris and me…
We’ve both spent longer than we’d like to admit staring at a blank screen…
Even scouring through forums… Reddit… Amazon reviews.. or blog articles…
Hoping and praying for inspiration to strike – that never came.
Worst of all, we’d feel paralyzed for days or weeks by the challenge of writing a story…
Or, if we were able to write at all…
We’d spend hundreds – maybe thousands – of words saying too much and wondering if anyone would stick around to read it.
Listen – I get it.
It can feel like some people are just natural storytellers – and you’re not.
After all, we all have at least one silver-tongued friend who can captivate a room of people with ease.
But I’m here to tell you…
That if you do know someone who can tell stories that consistently move people to action…
Then YOU CAN TOO!
For me, that someone was Chris…
He would write these gripping stories…
With the right amount of drama…
That would suck me in – top to bottom…
He’d even moved me to purchase more than one product…
I thought he was just born a great storyteller…
But when I reached out to him for advice he corrected me.
In fact, he’d spent more than $31,000 learning how to craft compelling stories…
Buying storytelling books and courses…
Hiring coaches…
Learning from Hollywood director masterclasses.
You name it – he tried it.
And though he was getting better at storytelling slowly…
He wasn’t as consistent as he wanted to be…
That is, until one day everything clicked into place –
It was the moment when Chris understood the heart of storytelling.
I’d love to say it happened in some profound way…
Maybe a near-death experience in the mountains of a foreign land while searching for a rare herb…
But the truth is, Chris was spending an ordinary Friday night on the couch…
On his TV, was a movie we’re all familiar with…
Inception.
The movie itself is a masterpiece…
Grossing $836 million over the course of 3 different releases.
It’s a powerful story…
…about the power of storytelling.
Chris didn’t know it at the time…
But the secret to powerful stories was about to strike him like lightning…
See, as he lay on his couch…
One scene appeared that would change his life – and mine – forever…
In this scene, Leonardo Di Caprio’s character is sitting across a table from a client…
He’s explaining the power of dreams…
What they are…
How information can be extracted…
And critically, how ideas can be planted in someone’s mind.
Di Caprio goes on to say…
“Once An Idea Has Taken Hold of The Brain, It’s Almost Impossible to Eradicate.”
Something clicked in Chris’ mind…
He bolted upright…
And ran to his laptop to write down what he had just figured out.
This was it…
The essence of storytelling that moves people to real action…
Powerful ideas.
See, most people think a story is designed to be interesting…
That people should want to read it…
And while this is TRUE…
Crafting a story this way will rarely let you create the action-provoking masterpieces you’re hunting for.
The reality of great storytelling is that the primary objective is to “insert” a powerful idea into someone’s mind…
A powerful idea that moves them to action.
When you craft a great story this way…
Your stories have every shot at being home-runs!
Think back to every speech that has changed nations…
The speech may not have begun with “once upon a time” but in 99% of cases, it was a showcase of master storytelling…
Embedded with a powerful idea that inspired people to do something… to take action.
These powerful ideas stick with people for days… weeks… even years…
Like an invisible string, pulling them to take action…
But of course, these stories embedded with powerful ideas don’t always have to change the world…
For example…
Many of us were scared of the monsters at night when we were young…
We’d tuck ourselves in under the covers for protection…
And I’d bet this story of monsters lurking in the dark is still with you today…
Sure, your pulse might not be racing as you get into bed…
But if you’re anything like me, you still cover part (or all) of your body to protect you!
This is the power of a story embedded with an action-provoking idea.
Now, you may be wondering…
“How exactly does a story embedded with a powerful idea move someone to action?”
Once again, Inception holds the answer…
If you recall…
One of the central plots is that you had to go 3 levels deep to plant an idea…
For the idea to take hold…
Flourish…
And truly move someone to action in the real world…
This is the perfect analogy for how an idea-driven story takes hold of someone’s mind…
You have to activate a deeper part of the human brain.
Of course, master salesmen and politicians have known this for millennia…
That’s why Chris first turned to these fields searching for answers…
But as he dug deeper…
He uncovered scientific literature that confirms there’s one part of the brain hardwired for stories.
Now, you probably already know the brain has three different parts…
At the “top” of our brain is the neocortex.
It’s the shiny new part of our brain. And it’s where we rationalize, do math and generally apply logic. It’s what makes us “smart.”
Down at the “bottom” of our brain is the reptilian.
It’s the oldest part of the brain. And it is responsible for our involuntary systems including breathing, digestion and so on.
Sandwiched between these two is the layer of the brain that responds to stories…
And is most responsible for the actions we take: the limbic.
When you know the secrets of the limbic brain…
You know how stories can move ANYONE to immediate action.
See, the biggest myth is that we make decisions based on logic and reason…
The truth is that this is a lie we tell ourselves…
And that ALL decisions – big or small – are made emotionally.
This is where the limbic brain steps in…
It’s where every emotion you have ever felt has originated from.
And almost 3 decades ago, a neuroscientist called Antonio Damasio, began to study people with damaged brains…
What he discovered was shocking…
Those who had damaged their limbic brain…
Could rationalize why they had made decisions in the past…
But when it came to making decisions in the present… they couldn’t do it!
The neuroscientist was shocked that nothing could move them to take action anymore. It was like the invisible string pulling them to act – had been severed.
What this proved is that…
We make decisions (and take action) emotionally – directly from our limbic brain.
So how do we speak directly to the human brain?
Through storytelling!
Thanks to MRI machines – which lets us view the brain…
We know that a boring, statistics-filled presentation talks only to the neocortex…
But take those same statistics…
Wrap them in a story…
And the entire brain – and especially the limbic — lights up like a Christmas tree.
It’s for this reason why many of the greatest movements in history have been led by one incredible storyteller, who had mastered the art of activating the limbic brain…
Including…
Martin Luther King’s “I have a dream” address which paved the way for African American’s to become equal citizens, the following year…
Winston Churchill’s “we shall fight on the beaches” speech which rallied a broken and desperate United Kingdom into a force that could fight back against the Nazis…
JFK’s “we choose to go to the moon” that left mankind footprints up there within a decade…
Bottom line, stories work because they activate the emotional powerhouse of the brain – the limbic brain.
It’s the invisible string that pulls people into taking action..
And it’s what has made copywriters, business owners, screenwriters and politicians super rich…
Imagine what this means for you…
The power to write a promo that converts like crazy, forcing clients to line up just to work with you…
The power to revive any fatigued campaign with a story so compelling it hits the top charts of Clickbank…
The power to transform your business from just “hanging on” into an industry leader…
This is a power few marketers truly wield effectively…
But in just a moment, I’ll share with you the storytelling secrets that can transform your life for good.
Triggering the Limbic Brain “on-demand”
is your next superpower.
So how can you tap into the limbic brain with storytelling?
That’s what Chris set out to achieve…
Over the next 18 months, he tried everything you can imagine to craft amazing stories…
And slowly…
Through lots of trial and error…
Including many late nights staring at his screen in frustration waiting for inspiration to strike…
Many times feeling disappointed that a story idea he thought was good – completely bombed
altogether…
But also other months getting surprising messages from happy clients that his story was converting at 32x the control.
Over time, Chris began to consistently write powerful stories that have since become legendary.
Perhaps you’ve heard of BioHarmony?
A story about a woman whose best friend didn’t recognize her at a high-school reunion.
Or Divine Locks?
A story about how a mother’s hair nightmare ruined her daughter’s wedding.
These promos tapped directly into the limbic brain – to produce blockbuster results (and blockbuster sales)…
That lasts for years without fatiguing.
The principles Chris would master became the lifeblood of these runaway success stories.
But there was just one problem…
His secrets to crafting stories that engage, persuade and move people to action…
Lay buried deep in his mind.
I instantly knew that if I wanted this “superpower” for myself…
My mission was simple: to pull those secrets out of him!
For the next 8 months, I worked with Chris every week to learn EVERYTHING he had discovered about crafting action-provoking stories by crafting copy that taps directly into my prospects limbic brain…
What I eventually uncovered could be boiled down to a simple formula…
That could not only be used as a checklist when crafting my own cash-sucking stories from scratch…
But could also be used to transform a “dud” into a superstar…
The culmination of our work was the EPIC storytelling framework.
And if you’ll let me, I’d love to show you how it works…
See, each letter represents a crucial part of storytelling…
Each letter is absolutely necessary if you want to trigger the limbic brain — to implant a powerful idea that moves people to action…
The first letter…
“E” for Emotion
I started to watch Chris closely as he worked.
I read his own stories, and ran through the feedback he gave me with a fine-tooth comb…
Little by little, I felt like I was peeling back the layers, until one day I had a massive breakthrough.
I realized he was weaving emotion into his stories, unlike any other copywriter… opening the door to the limbic system.
Now, while emotions might sound run-of-the-mill to you…
A master storyteller knows they go many, many layers deeper…
And the deeper you go, the more you activate the limbic brain.
Astonishingly, I watched as Chris was able to carefully trigger specific emotions
That helps the prospect connect to the story…
To feel like the characters are real-life mirror images of themselves…
And that takes on their heartfelt struggles and desires.
While that may sound simple on the surface – when I dug a little further into his process… I realized it’s very far from.
Because, ultimately, it’s the difference between your prospect simply reading the story as a set of facts…
Instead of experiencing it as a living, breathing story that emotionally consumes them.
The result?
The prospect feels, for the first time ever, that they can truly connect with the story (and the business behind the story).
In other words, Chris had figured out how to tug the strings of their limbic system…
So he could guide them to action.
But that was just the first step.
What he did next absolutely floored me.
Next, Chris uncovered the “P” for problem…
Which is the very HEART and soul of the story.
See, once Chris knows the deepest emotions of his prospects…
He then turns his sights to what is likely the most overlooked part of storytelling.
Chris told me that after observing top Hollywood directors and screenwriters…
He realized this one thing makes the biggest difference between a blockbuster hit…
And box office failure.
Truth is, once you crack this next part, everything else follows.
As he explained to me over a coffee-fuelled meeting late one night on zoom…
It all comes down to the fundamental question your prospect is asking…
“Why should I care?”
We’re not talking benefits here…
See, just like any movie, your prospect wants — even demands — a reason to care about your story…
And when you give it to them – you can put your prospect on the edge of their seat…
Keep them there…
And carry them through the rest of your story spellbound in its thrall.
The secret sauce, as he revealed…
Hinges on having “stakes” in your story.
That means, creating the dramatic need that the spokesperson must overcome.
It’s what drives the spokesperson into action…
To fight against an obstacle…
And find a resolution that leads to a “happily ever after”
But you have to be very careful because not all stakes are the same.
While some stakes have driven the greatest box office numbers in history…
Or even landed politicians into the oval office…
Others can easily fall flat.
Because if you miss this… your prospect will simply not care.
But get it right – and the story is elevated to the realms of life or death.
All in all, Chris gave me a checkbox of the 6 most important stakes-creating questions
How personally invested is the protagonist in the outcome (and how can you be dead certain the outcome is compelling enough in the first place)?
What’s the one specific moment that the vast, vast majority of your readers can relate to in the story?
Do the stakes meet the 3 “I” criteria?
And three more…
As any great storyteller will tell you, this list is far from exhaustive…
But by creating “stakes” in the way he demonstrated that night…
You help the reader not only attach themselves to your story.
They also become filled with an insatiable “itch” to follow the character’s journey to its end.
But still, that’s just the beginning…
Because the next part can utterly make or break it all…
And that next part is I-nception
This next secret you won’t find in any books… course … masterclass on storytelling.
It occurred to Chris while watching the movie Inception.
A simple, 23-second scene in the movie would ultimately trigger an epiphany that changed everything for him and me…
And that is the realization that to truly move a prospect to action…
You need them to “buy in” to the central idea of your product…
… where it can take root…
… begin to flourish…
… and, ultimately, help your prospect come to their own inescapable conclusion that your product is
THE solution to their problems
… without them even knowing.
This step is arguably the most important, yet most difficult to do in the entire story…
It’s what transforms your story from a simple idea…
To becoming your prospects new reality… just like in the movie Inception.
So what is the central idea they have to buy into (and how do you plant it in their mind)?
Well, the central idea comes down to…
Is that this product can truly solve their issues in a way no other product ever has.
And that’s vital to get them to take the action we want…
But that’s still just the start….
While there’s a central idea – that this product/solution can solve their issues – then there’s the steps to inception
After studying Chris’s work closely, I realized the actual steps to inception are the most important part.
Knowing what to say and when to say…
For example, you wouldn’t pull out a shiny diamond engagement ring the very first time you meet someone?
Of course, not!
First, you go on the first date…
If that goes well, then you go on another – and another…
Until you’re ready to introduce your significant other to your family..,
Eventually, you move in together…
And only after you know each other closely for some time…
And feel that this person is the right person for you…
Do you then take a knee – and pull out your diamond engagement ring.
Why?
Because the timing is everything.
And those steps to inception…
Each one needs to be done at the right times… in the right ways…
It’s like planting an invisible seed — in the deepest part of their limbic brain…
To tug on the strings that make them want to buy your product.
When Chris finished revealing this masterclass on storytelling to me…
That’s when with bated breath — he turned to the final piece of the storytelling puzzle.
Finally, Chris turns to the last part: the “C-lose”
Weirdly enough – the close begins right at the start of your story…
Just like it began when Chris first asked me what bank I use….
“Wells Fargo…” I narrowed my eyes and muttered.
“Good. Now imagine walking into your bank holding a check for $1000” he told me
“If there’s enough money in the bank, the check clears…”
“If not, it’s rejected, right?”
I nodded my head.
Well, Chris said it’s the exact same thing in the close.
Except instead of money… we’re cashing in TRUST to get the person to buy.
Bottom line, to make the close you have to build up trust all the way through…
Starting with the opening of your story…
Continuing through the meat of it…
And finally arriving at the close section.
There are countless trust-destroying mistakes you can make throughout your sales message if you’re not careful…
Which is why Chris spent the next 30 minutes listing off 17 ways you can decimate trust — and how to avoid them.
At this point, I realized how deep the E.P.I.C. storytelling formula went…
It’s one thing to know what it’s made up of…
It’s another thing entirely to know how to use it…
At the same time, I didn’t want us to keep the E.P.I.C. formula to ourselves.
So I messaged Chris on Facebook…
Told him about the results I was getting…
> Like having 10 of the top 15 ads at a 50m/year company…
> Or making my clients 2M in a single month (and them sending me a 20k BONUS check)…
> Or being asked by Jordan Belfort, the wolf of wall street himself, to craft a new story for his sales
coaching program…
I saw first hand how powerful and life changing the results were…
My own income went from 4 figures a month to consistent 35k months…
Without working any more…
That’s when I knew we had struck literal gold…
And convinced him to share his storytelling secrets with the community at large…
Which is why we sat down and created the world’s ONLY and most exclusive storytelling course…
– Download Sample files “Chris Wright And Peter Tzemis – Spellbound Storytelling For Action”
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