David Kadavy White Hot Course (Pro Package), White Hot Course will teach you the invisible structure of clean & clear design.
White Hot Course will teach you the invisible structure of clean & clear design.
âGAH! I donât think so!â
Youâve heard it before. That little voice inside of your head when you first hit a web page, or when you first open up an app.
That first impression decides everything. Will you buy here, or look somewhere else? Will you give this app a shot, or delete it right away? Will it be love at first âsite,â (yes, thatâs a pun) or will you keep searching?
Your prospects have that same voice in their heads. Though you know you build a great product, they arenât going to give you the benefit of the doubt.
You can trust your gut on this one, or you can go with science. A Stanford University study found that design is the single most important factor in determining whether potential customers trusted a website or not.
Youâve heard the expression âyou never get a second chance to get a first impression.â Well, thatâs as true online as it is anywhere, and that first impression is right there in the design of your site.
Putting together a design that communicates clearly and converts can take forever. If you let it.
But, as you sit there and agonize, trying to turn that beautiful vision in your head into reality, time is ticking by.
You grab pieces of various designs, wrestle with Bootstrap, and roll on the floor in pain once again.
How does it look so easy for some people? Itâs as if there are dark chambers where designers gather and whisper their secrets to each other. Theyâve sworn that if anyone asks about it, theyâll just shrug and say âI guess itâs just something you have, or you donât.â
You start stressing about fonts. You start worrying about colors. You try different effects. You wind up in the same trap that every novice designer does.
Instead of making your design look better, your design ends up looking worse. Why!?
The problem is, youâre concentrating on all of the wrong things. All of those things that you can see so easily in your designs that people worry about so much, those are actually just distractions. The things that really matter are the things that you canât really see at all. If you knew how to do all of these things, youâd make clean designs that convert faster than ever.
Iâm David Kadavy, the human person behind this design course. I know how it feels to wrestle with designs that never seem to work right. Back in design school, we would spend hours agonizing over our fonts, colors, and which Photoshop filter was going to look coolest.
Then, one day, everything changed. I was inspired to strip away all of that extra junk, and concentrate only on the âinvisible structureâ underneath it all.
I spent weeks locked in my dorm room, experimenting only with these things. I experimented with aligment, sizing, and spacing, until I had exhausted all possibilities.
When I re-emerged, I never saw things the same again. I spent the next month completely re-designing everything in my portfolio. It was finally clear to me how wrong everything looked.
Then, I found myself working in the real world, where I didnât have weeks to waste trying to get everything just perfect.
Suddenly, project timelines that spanned months, were condensed down to mere hours.
Fortunately, I had done my experimentation. I had my methodology internalized.
[David] did the work of two or three designers. former co-worker
Not only was I able to do great work at breakneck speeds, it was beautiful work.
Donât take my word for it: I won a super-prestigious, fancy-pants, international design honor on my very first project as a professional.
Since then, Iâve used these secrets to be a key early employee of two Silicon Valley startups. Being able to design better, faster, freed me up to contribute to all parts of the startups I was involved with.
Instead of ripping my hair out over trying to find that magical font that was going to save my designs, I was pitching in on engineering, marketing, and product development.
Iâd be what people in Silicon Valley call a âUnicorn.â Someone who can design, code (and market, to boot). These people are so hard to find in Silicon Valley, theyâre thought of as mythical creatures.
Iâve continued to use those skills to build my own six-figure business. By understanding the hidden structure behind clean & clear design, Iâm able to create incredible value â the value that companies like Apple, Twitter, and Facebook spend millions on â out of thin air.
Because of this, Iâm able to design my lifestyle. I travel the world while I work, and I make money while I sleep.
Doesnât that sound nice? Even if traveling isnât your thing, you could choose your job, or you could have extra time to spend with your family.
This week only, Iâm making these secrets available to you. I quit a lucrative career as a freelancer, and have dedicated the past four years of my career to communicating this invisible structure in a way that works for your logical, analytical brain.
The first and only book about the hidden structure guiding clean and clear designs that convert
Stop the guesswork, and start understanding how layouts work. Get your point across, and convert your prospects.
The best designers use the same tricks over and over again. Youâll finally have a cheat sheet of âgo-toâ combos to get your project shipped faster.
Learn to spot it all in the wild. The hidden structure of clean & clear design that converts is used by all of the top apps and websites.
The âMastering White Spaceâ e-book and âWhite Spaceâ SXSW talk both show great examples of top companies using great white space for success.
But what about companies that could be doing better?
Watch, or work along, as some of your favorite sites are transformed before your eyes, just using white space
If you want to see the world the way a designer does, you need to stimulate every part of your brain as you learn about the invisible structure behind design. You need the kind of learning experience that you canât get from an e-book.
Every March, tens of thousands of the most enthusastic tech professionals gather in Austin, Texas to share their most ground-breaking ideas. For many ideas, SXSW is âmake it or break itâ time.
When I finally got the opportunity to speak at SXSW, I wanted to make sure that my appearance counted. I wanted to only share my very boldest idea: the idea that beneath all of the fluff there is in design, there is an invisible structure that guides the very cleanest and clearest designs.
Practical, usable and often overlooked. @WeatherleyChris
It was no easy task making an engaging, SXSW-calibre, 45-minute talk that was essentially about ânothing.â While the concepts where clear to me in my head, I had to somehow communicate them in a way that was going to keep a room of the brightest and most motivated people in tech engaged.
So, I left nothing to chance. I worked on my talk for six months, traveling the U.S., trying new examples and anecdotes with each iteration of the talk. I tweaked the animations to maximize retention of the concepts. Sometimes, people were scratching their heads, but when I saw them on the edge of their seats, I made sure to take note.
By far the most informative panel thus far. @DavidStinemetze
Only the very best, most entertaining, most engaging, and most valuable and actionable content made it into the final presentation.
When the final masterpiece was presented, one of SXSWâs largest ballrooms was completely filled with 769 people, and there was another line of people out the door.
(Mind you, these people paid well over $1,000 to come to this conference, and they didnât even get to see the talk, because the ballroom was packed!)
Thereâs nothing that can match the experience of actually being at SXSW. There is energy, and enthusiasm, and the freshest ideas in the world.
Thatâs why it was so important to bring you the exact same experience as everyone else in the room had. (Everyone who managed to get in, anyway)
So, I spent thousands of dollars on hiring a film crew, post production, and licensing, to bring this immersive experience to you.
Now, itâs the centerpiece of the first and only learning experience on the hidden structure behind design ever.
An immersive journey into the theory, practice, and real-world use of white space
Carefully-timed animations burn the concepts into your brain.
45 minutes of engaging and entertaining design learning.
Get the best seats at this officially-licensed SXSWÂŽ talk.
As mind-expanding and actionable as the âMastering White Spaceâ e-book, and âWhite Spaceâ SXSW talk are, ultimately, you want these concepts to be programmed into your work.
You donât want this knowledge to stack up in a dark corner of your mind with other articles and courses youâve been taking.
How often have you thought to yourself âI wonder what a professional designer would do here?â
With the âWhite Magicâ screencast, you can work right along with me, as I do a blog layout. I explain which concepts Iâm integrating into the design as I move along.
The screencast comes along with the same code that Iâm using, so you can âpair designâ right along with me.
When you work along with this screencast, youâll be learning by doing. The exact same concepts that are in the talk and e-book are all being used right there in this design.
In fact, the whole design is done in black-and-white, with one font, and no colors, so there are no extra factors there to distract you.
This is the surest way to get that âinvisible structureâ integrated into your day-to-day.
Youâre a busy professional, and every moment counts. While it may make sense for you to take time to learn these concepts and ship faster, while converting more prospects, you donât necessarily want to figure it all out on your own.
Integrating what you learn into your specific day-to-day can burn up extra time and effort that could be spent building.
Get a screencast customized just for your site, where Iâll explain how all of these concepts of the âinvisible structureâ of design can be used for your specific application. Your prospects will get a clearer message, and more of them will convert to customers.
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