Erin Balsa The Research Report Playbook

Erin Balsa The Research Report Playbook, Expect to leave with the knowledge, confidence, and skills necessary to create your own research reports.

Erin Balsa – The Research Report Playbook

I have helped B2B SaaS clients to generate MILLIONS of revenue over the past three years by creating research reports that people enjoy sharing and reading. Like the 2020 Remote Work Report. The company has earned $680k in revenue. Now I have all the knowledge I need about distribution and creation of research reports in a course.–Play TEMPLATE.

You can also reach me with any burning questions. How can I create a compelling storyline to promote my project? How do I find the right data? What happens if the data isn’t supporting the story I want? What is the best way for lead generation to get a report? How can I manage all of the moving parts? Why is my buttitchy so bad? (Well, you might reconsider.

My LinkedIn posts are a good indicator of my identity. Because my content is unique, this is why you know me. You can expect some sarcasm, and perhaps even a few swears. Expect to leave with the knowledge and confidence to create your own research reports.

(Scroll down testimonials, Course preview, FAQsAn, About me.)

*️⃣ Course Preview

Lesson 1: Course Intro

Welcome + goals

Lesson 2: Planning + Project Management

Setting clear expectations and organizing all moving parts

Lesson 3: Data Collection + Analysis

Ask questions and analyze the raw data to secure your audience

Lesson 4: Report Writing + Design

Transforming an outline to a polished document

Lesson 5: WebDev + Tracking

Set up campaign tracking and quality assurance

Lesson 6 – Organic promotion + PR

Attracting attention and generating leads

Lesson 7: Paid Promotion

Writing ads and planning ads

Lesson 8: Sales Enablement

Selling more productive conversations

Lesson 9: Post-launch

Analyzing the process and improving it

Lesson 10: Monetization

How to sell research clients

Lesson 11 – My Writing Process Deep Dive Bonus (Bonus).

How I do data storytelling, step-By-Step

*️⃣ About Erin Balsa

Hi! I’m Erin. I’ve had the privilege of leading content teams for seven years—first as a Section Editor and Managing Editor at a Boston-Agency for content marketing based in Canada. As the Head of Marketing and Content for the agency. The Predictive Index, a high-SaaS business that grows B2B. I was able grow the content team from 1 to 8, launch a market segment that secured a $50M Series A, and generate millions of dollars from content ($1M+ based research reports). Holla!

Over the past ten years, I have been a writer and editor, as well as a strategist for over 100 B2B businesses. Drift, G2, Intuit Greenhouse Zenefits Showpad Metadata, Drift and Intellum are just some of the companies that you may be familiar.

American Marketing Association Content Marketing Institute Content Marketing Conference ASJA Masters of Content, Content Logistics and Orbit Media featured my team leadership as well as content marketing insights.

I love to sit on the sofa for long periods of time, drink wine, and get tattoos in my spare moments.

Here’s What You’ll Get in Erin Balsa – The Research Report Playbook

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Course Requirement Erin Balsa – The Research Report Playbook
Real Value $ 195
One-time cost: USD 42

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We’ll Bear The Risk, You’ll Take The Results…
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