⊕ It Cost Five Times More to Acquire a New Customer
⊕ You Are Here: The Customer Boomerang
⊕ Inventory Management
⊕ Leveraging “Ride Alongs”
⊕ It All Starts with Content
⊕ Social Media & The ICOSA Strategy
⊕ ICOSA Walkthrough
⊕ ICOSA: Juicing Your Content
⊕ Promotion & Broadcast Strategy
⊕ Planning Out Your Promos
⊕ Building Out Your Promo Calendar
⊕ The 3 Main Promotions
⊕ Promotion 1: Flash Sales
⊕ Promotion 2: New Products
⊕ Promotion 3: Holiday Sales
⊕ Content & Email Marketing
⊕ Email Broadcast Metrics & Optimizations
⊕ Tracking Your Promotions
⊕ Scaling Your Ecommerce Business
⊕ Exploring New Products
⊕ Exploring New Sales Channels
⊕ Come Back to The Smart Ecommerce Roadmap
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