Jason & Lauren Pak The Fitness Instagram Blueprint, With this course you can take our process, avoid the mistakes we made along the way, and accelerate your journey to a life of freedom, possibility, and opportunity!
Ready to reignite your Instagram account?
Growing our social media presence has allowed us to completely change the trajectory of our career! We were burnt out, we were trading time for money, and we werenât sure how much longer we could go about sustaining the grind of early mornings, late nights, and demanding sessions and classes. Because of Instagram, we have so much more freedom and flexibility and a renewed passion for what we do. Our Instagram presence has allowed us to establish multiple successful online businesses, partner with brands we love, and impact people from all around the world.
And you may be surprised to hear that this whole social media thing doesnât have to take a ton of time each week. With this course you can take our process, avoid the mistakes we made along the way, and accelerate your journey to a life of freedom, possibility, and opportunity!
HOW MANY OF THESE SOUND FAMILIAR TO YOU?
01 You spend WAY too long brainstorming, creating, and posting one piece of content, only for it to get just a handful of likes and comments.
02 You don’t have a consistent strategy, so you do a post here, a reel there, a couple stories now and then, but it all feels scattered and random.
03 Youâve been feeling frustrated by the algorithm constantly changing and overwhelmed trying to keep up with the newest trends.
04 You think you’re not experienced enough, extroverted enough, or you don’t have the “right look” to run a successful fitness Instagram account.
05 You donât know where to start, you have no idea what even works on Instagram, and you feel totally overwhelmed!
Your new complete roadmap to creating content that will expand your presence on Instagram, and open up more doors and possibilities than you couldâve ever imagined.
These two modules set the tone for the entire course, because, In the words of Lauryn Hill, âHow you gonna win if you ainât right within?â Mindset plays such a key role on this journey because itâs a tough one! If it was easy, everyone would have super successful social media accounts. In addition to mindset, weâll break down all of the branding elements youâll want to think about like your core values, mission statement, brand âvoice,â target demographic, fonts and colors, and more!
In these three modules, weâll be breaking down our âCore 4â strategy – youâll learn everything about our go-to foundational pieces of content! Weâll also outline our exact recommendations for camera equipment and apps/software. We provide both a budget-friendly âsmartphone packageâ that costs less than $100 to get started, as well as a âpro packageâ that will be a bit more pricey depending on the camera you end up purchasing. Lastly, we go over exactly how to brainstorm a weekâs worth of content in less than 30 minutes using our Content Generation Matrix.
Modules six through nine serve as the âmeatâ of The Fitness Instagram Blueprint. We take you behind the scenes as we film and edit 8 different pieces of content following our Core 4 Strategy. But, we donât stop there! We actually shot and edited all 8 pieces of content *twice*: once with our smartphone package and once with our pro package. This module will show you just how far smartphone quality has come over the years, and how close you can get to the quality of a more professional set-up as long as you follow our tips and tricks!
The last two modules talk about scaling strategies and leave you with a plan of attack once youâve gone through the entire course. Weâll teach you how to partner with brands, respond to comments/DMs, react to negative/hateful comments, and collaborate with other content creators to boost your reach!
This module sets the tone for the entire course, and the themes mentioned here are ones that get repeated over and over again. Perseverance and consistency is key when it comes to content creation, and the mindset lessons in this module will help you to develop those qualities.
Before you start making content, you need to spend some time reflecting first. Who are you? What are your values and what will you stand for? What do you want your audience to remember about you? Gaining clarity with your personal brand is an absolute necessity in order to develop an authentic voice and brand on social media.
Most people donât have a strategy when it comes to making content. In this module, youâll learn about the rationale behind our âCore 4â strategy, how we come up with our ideas quickly using the Content Generation Matrix, and how we create our posts in ways that protect our audienceâs most valuable asset – their time.
Everyoneâs favorite topic: what camera do we recommend and what software/apps do we use?! After you take the course, youâll learn why this is probably the least important part of the course! Nice cameras donât inherently make for better posts, which is why we offer both a budget-friendly âsmartphoneâ option for those whoâd like to get started for less than $100 as well as our priced âproâ option for those who want to go all-in and invest into higher quality gear.
Location, location, location. This module contains a series of lessons where we take you out âinto the fieldâ as we location scout for possible shooting destinations. We provide two examples for shooting your content outdoors and two example for shooting your content indoors so that regardless of your situation, youâll have your needs covered!
The Side by Side Photo Comparison is the first part of our Core 4 strategy. Everyone always thinks they need to create these fancy videos with special graphics and effects, but weâve found that pictures are these easiest way to start gaining some traction on Instagram. Luckily for you, itâs also the easiest piece of content to create so itâll be easy to gain momentum right away!
The back to back video comparison is like a sister post to the side by side photo comparison. If a picture is worth a 1,000 words, then a video must be likeâŚway more than 1,000. Anyway, this is part two of our Core 4 strategy that takes your content to the next level once youâve found your groove with the side by side photo comparison.
The Themed Video Carousel is probably the most popular form of post amongst fitness professionals, and itâs part 3 of our Core 4 strategy. Even though this style of post can seem over-saturated in our industry, there are a number of ways you can stand out from the crowd. Through the use of thumbnails, video introductions, headlines, and graphics, you can hook your viewers and have them excited to keep watching!
The Problem to Solution video carousel is the final part of our Core 4 strategy. It is the most nuanced and complex style of post we make, but is often one of the most impactful. A single one of these types of posts actually netted us over 6,000 followers on its own!
Bonuses! Everyone loves a good bonus! Topics like âhow to make your pictures POPâ to âcanva pro tipsâ to âfile and data managementâ to approaching Reels and Stories are covered here! This is also the section where we plan on adding additional lessons as Instagram rolls out updates and changes.
This module deals with scaling your newfound content creator behavior: how to create meaningful connection with your audience, how to deal with negative comments and haters, collaborations with other accounts, and how to approach brands for partnerships are all covered here!
Action, action, action. We are not going to allow you to just learn about all of this stuff and develop your âshelf esteem.” Theory and knowledge are nothing unless you actually put it to action. This lesson breaks down the exact 8 actions you need to take after completing the course!
This is your A to Z blueprint towards Instagram mastery!
From video lessons to concrete action steps to worksheets & Canva templates, and behind the scenes content, there has been nothing as comprehensive and all-inclusive when it comes to fitness Instagram courses!
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