Jeff Sauer – Project Apollo Accelerator Program Recordings For Agencies And Consultants

Defining Your Moonshot (Weeks 1-2)

Earlier than you can begin to place the items of your online business growth pipeline in place, it is advisable know precisely what you need your online business to attain. Certain, success is rarely a straight line. However like every main expedition, you no less than want a map that can information your directional heading.
On this module of Project Apollo, you’ll develop your 5-yr-plan. You’ll determine what number of shoppers it is advisable usher in, in addition to the income and revenue margins it is advisable hit your 1, 2, 3, 4 and 5-yr revenue targets. You’ll additionally map out what number of staff, contractors, or assist workers, and extra assets you’ll want to attain your targets.
Then, Jeff, and the Project Apollo crew will overview your development plan. We’ll consider it, scrutinize it, and ensure your projections make sense.
By the tip of this module, you’ll have a mannequin that you should use to information each important monetary resolution it is advisable make about your online business over the subsequent 5-years. This roadmap will present what’s going to convey you nearer to your targets. And it’s going to assist stop you from lusting after the shiny objects that can take you additional away out of your Moonshot goal.

Mission Targets

What Are Your Service Choices? (Weeks 3-4) 

Defining your “best” service choices is essential to reaching your Moonshot purpose. The earlier you’ll be able to hone in your most in-demand and worthwhile companies, the sooner you’ll develop.

But it surely’s not all the time apparent which service providing will give your online business one of the best likelihood to thrive. Typically your finest companies are those you at the moment view as “complementary” items, or they’re the companies you solely provide as a result of shoppers “keep asking for them.”

On this module, you’ll put your service choices by our three-pronged check. Subsequent, you’ll discover ways to use your buyer information to hone in in your finest presents. Lastly, you’ll work by a preserve, kill, mix train to find out which companies have one of the best likelihood to take you the place you need to go.

Mission Targets

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Your Distinctive Promoting Proposition & Elevator Pitch (Weeks 5-6)

All too usually, companies develop advertising materials, paid media, or “dial for dollars” with out contemplating what makes a buyer need to purchase from them. Perhaps you’ve labored for one among these companies.
Maybe that describes your online business as we speak (Belief me, I’ve been there!).
However promoting excessive ticket gadgets (companies) with out a nice Distinctive Promoting Proposition (USP) is tough! Tremendous laborious. Alternatively, whenever you nail your USP, promoting will get so much simpler.
Give it some thought, for those who can reply the query “What do you do?” in a method that makes your potential buyer say “I want that!,” how a lot simpler would promoting change into? A LOT simpler.
On this module, you’ll develop the proper USP to your companies.
Mission Targets

Your Goal Buyer Archetype (Weeks 7-8)

Understanding the trade, firm dimension, location, price range, tradition, and ache factors of your ideally suited consumer firms is significant to concentrating on the best particular person prospects together with your advertising efforts.
Figuring out particulars concerning the people inside the firms you hope to achieve makes concentrating on even simpler. Understanding their job titles, behavioral particulars, wants, and networks is the icing on the cake.
When you’ve outlined these traits, relationship constructing turns into a extra achievable course of. You’ll be able to attraction to your ideally suited prospects by outreach, inbound advertising, and paid promoting.
The workout routines on this module will enable you determine who to strategy, tips on how to discuss to them, and how one can keep prime-of-thoughts as they negotiate the choice-making course of. All so you’ll be able to shut extra offers.
On this module, you’ll determine your Goal Buyer Archetype , and put collectively an inventory of prospects that suit your buyer avatar. You’ll additionally develop a plan of motion for establishing relationships with these goal prospects.
Mission Targets

Epic, Cornerstone Content material (Weeks 9-10)

How do you entice extra prospects to your online business at scale? Present them you’ve obtained the products!
We do that by creating epic, cornerstone content material that positions your online business as a trusted authority in your focus space – based mostly in your service choices and USP. This part is all about displaying your prospects why you’re one of the best resolution to their issues.
Pulling again the curtain in your epic options lets you separate the do-it-your self’ers (DIYers) from those that can afford to work with you.
Defining an epic content material technique for your online business heightens your trade place, showcases your experience, and makes your online business extra engaging to potential shoppers.
Share what you do finest with the world and also you’ll begin to fill your inbox with new leads.
But it surely will get higher from there. Use your epic content material to land mentions in trade publications, get invites to talking gigs, and leverage paid promotion methods to increase your viewers exponentially.
Mission Targets

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Rocket Engine: Driving Referrals And Natural Demand (Weeks 11-12)

After you have your epic content material developed, it’s time to place your self on the market. However as an alternative of attempting to boil the ocean (i.e. spend your time and vitality going after everybody and their second-cousin), we’ll present you tips on how to play “small ball” together with your efforts.
The reality is, you’ll be able to drive all of the site visitors you need to service choices however if you’re lacking the mark with the messaging, it received’t matter. That’s why we suggest taking part in a number of “home games” together with your resolution earlier than going after the plenty.
Preach to the choir by sharing your epic content material resolution together with your present, receptive viewers community. Present all of them concerning the resolution you’ve mastered.
Inform everybody. Shout it from the rooftops. Make it your standing updates and your profile image. You’re epic and it.
Let the DIY’ers attempt to replicate your experience on their very own. Let those that are in search of your white gloves resolution determine themselves, and make it simple for them to attach with you.
Get suggestions in your resolution from {the marketplace}, and use it to make your content material extra clear, sharpen your worth proposition, and achieve confidence in your capacity to ship the products.
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Rocket Engine: Promoting Your Area of interest Service (Weeks 13-14)

What if I instructed you that at this level you’d be on the trail to comfortably saying:
“I know my best solution, I know my target customer, and I have battle-tested USP. I am developing an epic solution that will position me as the leader in my field and it has been vetted by my target customers. Get me in front of the biggest audience possible.”
Would that get you enthusiastic about your future prospects?
Nicely, it’s time to gentle the match.
You have got all of the items of a profitable mixture for your online business growth rocket ship, and also you’re able to ignite the engines.
On this module, you’ll put collectively a paid promoting plan for your online business, arrange a marketing campaign to match your goal price range, and add monitoring pixels to trace of your audiences.

Mission Targets

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Rocket Engine: Partnerships, Outreach, And Automation (Weeks 15-16)

Your epic content material that you just developed ins part 5 that you just need to inform everybody about? Nicely, you’ve got a captive viewers who’s ready to get in on that announcement. They simply don’t comprehend it but.
Drawing out of your Goal Buyer Archetype, it’s time to share your epic resolution on the one community devoted to professionals, LinkedIn.
On this module, we’ll cowl the 80/20 of LinkedIn outreach, so you may get your message in entrance of your particular viewers in a couple of minutes a day.
Show the mannequin for producing leads. Then uncover alternatives to coach a workers member or assistant to take over of outreach in your behalf. Be epic, be focused, and prepare to start out fielding gross sales calls.
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Capturing Inquiries, Qualifying Leads, Appointment Setting, And Telephone Screening (Weeks 17-18)

You’re able to pique their curiosity together with your epic resolution, however are you ready to deal with the inflow of inquiries when you’ve poured gasoline rocket gasoline and lit the match? 

Is your web site prepared to absorb leads instantly? Who receives them, and what are your expectations for the way rapidly your online business will reply? What’s your coverage for taking telephone calls with potential prospects? How have you learnt if a lead is certified? How do you separate the intense prospects from the tire kickers?

Fact is, you want a course of and a coverage to ensure nothing slips by the cracks with the leads you generate. What questions must you ask them? How do you uncover crimson flags early within the course of? When must you pitch your companies?

On this module, you may develop a vetting course of for the leads you generate.  You may use our confirmed Information Pushed blueprint to filter out the prospects who aren’t price time, so that you that do not waste your efforts on low worth gross sales calls.

Mission Targets

Project Discovery And Feasibility (Weeks 19-20)

Would you ask somebody you simply met on the Web to marry you with out attending to know them first? Most likely not!

The identical goes with potential shoppers. You need to get to know them earlier than you intend a legally binding contract for companies, proper?

You need to spend time discovering for those who can transfer the needle for his or her enterprise and meet expectations, proper?

You need to perceive what you’ll be entering into and ensure all of the numbers try, proper?

Precisely. That’s why you’ll have to have a discovery course of to ensure your undertaking will run easily after the contract is signed. We’ll present you which ones inquiries to ask, when to ask them, and tips on how to achieve belief earlier than the contract is signed.

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Pitching And Closing Offers (Weeks 21-22)

Should you’ve performed your homework so far and brought motion, pitching your companies is extra of a formality than a crapshoot. You need to work with the prospect they usually need to work with you – don’t screw this up.
After all, you received’t screw issues up for those who persist with the script, which you’ll develop with path from the Project Apollo crew. We’ve seen all of it in pitches and we’ve developed a course of you should use to shut extra profitable offers.
Utilizing our PENCO methodology, you’ll outline the precise steps to Pitch your companies, Estimate charges, Negotiate, and ship Contracts to your prospects.
Plus, we’ll present tips on how to schedule and construction your observe-up messages when potential shoppers go radio silent.

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Forecasting Income And Assets (Weeks 23-24)

We full the Project Apollo Accelerator program a lot the identical method we began – projecting the affect of your moonshot targets on your online business.
However this time it’s totally different. We’re not making an informed guess on efficiency, we’re bringing these numbers again all the way down to earth by focusing in your precise outcomes.
What is going to your online business appear to be when your online business growth rocket ship takes you to the moon? We’ll stroll you thru the adjustments forward for your online business and tips on how to navigate your upcoming success.
Mission Targets