Jeff White – UX Storytelling Toolkit

This storytelling course is the secret sauce you need to land jobs, get promoted, and have a fulfilling design career.

Influence Stakeholders

Get your team to agree to designs you’re proud of.

Finish Projects Faster

Stop driving yourself crazy revisiting decisions over and over again.

Build Credibility

Be a strategic partner instead of just another designer who knows Figma.

My story

My journey in UX design started in 2002.

Over the years I developed a storytelling approach that I’ve used when presenting design to:

• The founder and former CEO of Amazon, Jeff Bezos ~30 times
• Dozens of other execs and senior leaders at Amazon and 22 other companies
• PMs and engineers hanging out at my desk 🙂

I’ve told 1,000s of stories in my career—this approach works in any situation where I find myself showing design to stakeholders.

I’m creating this course because I know the techniques work. And I want to share them with the design community.

Real examples, templates, frameworks, and more

This course is packed with resources you can use:

• Three real design presentations, annotated so you understand why they worked
• BONUS: My 100% effective portfolio presentation
• BONUS: The case study I wish designers would show me (template)
• Worksheets
• Frameworks

• Understand what storytelling is and why it matters for your career
• Learn when and where storytelling happens
• Adopt the mindset of a successful storyteller

• Learn what it takes to successfully present your work to stakeholders or hiring teams
• Understand different storytelling frameworks and how they apply to your work

03

Know your Audience

How to understand what your audience cares about—and optimize for it.

Covers three audience types:

1. Stakeholders at work
2. Hiring managers reviewing case studies
3. Hiring teams during portfolio reviews

Establish Trust

Set yourself up for success at the beginning of any design presentation.

Covers informal and formal presentation settings.

05

Nail presentations with story structures

Simple structures you can use repeatedly for:

• Design reviews at work
• Portfolio presentations in interviews
• Case studies

Learn how to present design, deliver your analysis, and make persuasive recommendations.

Best practices for the visual assets you’ll use in these types of presentations:

1. Online portfolios and case studies
2. Private portfolio presentations
3. Informal design presentations from a source file
4. Formal design presentations from a slide deck

Get the UX Storytelling Toolkit today

• Improve your storytelling in 2 hours
• Real examples
• Templates
• Frameworks