Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve âhigh voltageâ – the ability to be replicated at scale. File Size:Â 460.25 MB
John A List – The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
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National Best Seller A leading economist answers one of todayâs trickiest questions: Why do some great ideas make it big while others fail to take off?
âBrilliant, practical, and grounded in the very latest research, this is by far the best book Iâve ever read on the how and why of scaling.â (Angela Duckworth, CEO of Character Lab and New York Times best-selling author of Grit)
One of the Most Anticipated Books of 2022 – Menâs Journal
âScaleâ has become a favored buzzword in the startup world. But scale isn’t just about accumulating more users or capturing more market share. It’s about whether an idea that takes hold in a small group can do the same in a much larger one – whether youâre growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine.
Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve âhigh voltageâ – the ability to be replicated at scale.
In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. Youâll learn:
How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable âingredientsâ (until it collapsed because talent doesnât scale)
Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale
How governments could deliver more services to more citizens if they focused on the last dollar spent
How one education center leveraged positive spillovers to narrow the achievement gap across the entire community
Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more.
By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.
Hereâs What Youâll Get in John A List – The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
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