get off of the agency treadmill for good
Design, Sell, And Deliver ‘Productized’, Automated, High-Margin, Recurring Revenue Services Based On Systems And Software…NOT Hustle!
Productize Your Services
The foundation of this program is a transition from custom services based on time and expertise, to ‘productized’ services that are high-margin, recurring, largely automated, and more profitable and scalable.
Develop a Winning Strategy
There is way too much competition to be another ‘me too’ service provider that just slaps your logo on white-label tools. You’ll develop a strategy that sets you apart from the competition and fuels growth.
Grow Your Sales Pipeline
You’ll finally have a clear, marketable offer that can be promoted with confidence. You’ll develop a complete sales and marketing strategy to get attention and drive new opportunities in your pipeline consistently.
Introducing MSP Academy
MSP Academy solves the most important challenges for Digital Agencies:
MSP Academy members follow our step-by-step roadmap to transition to ‘Productized’, Automated, High-Margin, Recurring Revenue Services Based On Systems And Software…NOT hustle.
“Why do I seem to get busier, but never get ahead?”
Agency services are based on selling your time and expertise, so ‘success’ means your time is more in demand than ever. MSP Academy will get you off of that treadmill by helping you create and sell systems instead.
“Why does my overhead grow with every customer?”
Agency services require you to add people, which are expensive, need to be trained, and eventually leave. MSP Academy shows you how to leverage systems and automation so you can scale without as much overhead.
“How do I personally get out of delivering services?”
MSP Academy shows you how to create a product instead of being the product, so you can separate yourself from the service delivery process.
“How do I increase my customer retention?”
Retention is achieved when you have ‘alignment’ between your services, price points, and the customer’s mindset, which comes from targeting the right customers with the right solution (Agency services are terrible for this in the SMB marketplace). In MSP Academy you’ll learn how.
“How can I stand apart from the competition and sell more quickly and easily?”
In MSP Academy you’ll learn how to create a ‘Signature System’ that is unique and the marketplace and package your system with clear benefits and price points to make it easier for your prospects to buy – no more long sales processes and proposals.
“How can I create recurring revenue so I’m not starting over every month?”
MSP Academy will show you how to structure service packages with the right value propositions and price points to build a base of recurring revenue so you don’t have to start over each month.
See What Others say about our training:
“Thank you Michael Cooch. Your training, coaching and guidance over the years has been instrumental in our continued growth and success.”
Josh Nelson
CEO Plumbing & HVAC SEO, INC 5000 Award Winner
From ‘agency’ to ‘marketing systems provider’
The Roadmap is a step-by-step process to transform your business for scale and profitability.
See What Others say about our training:
What I have learned from Mike is very simple; how to plan for growth, how to execute for growth, and how to manage that growth in my business.
Nehal Kazim
Founder – AdPros Agency
MSP Academy is a complete system to help you succeed
You’ll get access to my Services That Scale Mastermind – packed with training and tools to help you create, sell, and deliver scalable and profitable service – for FREE (normally $997/year).
MBA-Quality Training
You’ll get access to the Services That Scale Foundations Masterclass ($2,500) and the Leverage Selling Foundations Masterclass ($2,500) in MSP Academy – both MBA-quality programs designed to give you true strategic education that is also incredibly practical.
Coaching
You’ll get access to the MSP Academy live training calls, as well as weekly Leverage Selling Mastermind calls with Mike Cooch for 12 months, so you’ll have all of the personalized coaching and support you need to execute.
Community
You’ll have access to a private community so you can mastermind with and get the support of a select group of peers that are as committed to building their business as you are.
What Previous MSP academy customers have to say…
77% – Net Promoter Score of Previous Attendees (Apple is a 46% by comparison)
“If you want to learn the right way to do online marketing for businesses, or re-learn the correct way like me, then listen to every word that Michael Cooch says AND more importantly, take immediate action on his teachings and make great recurring income from your own company.”
-Barton Murray
“If you are trying to build a business with recurring revenue the first thing you should do is take Mike Cooch’s Marketing Systems Providers (MSP) Course as you will save yourself years of heartache and expense. Learn what to sell and how to sell it from the start. Mike’s no nonsense approach is a breath of fresh air. Mike practices what he preaches and is an excellent person to model yourself after.”
-Jeff Baer
“Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point. Itâs clear you care for your audience and want them to succeed. The amount you give is just such good value. Iâve followed A LOT of people over the years, but Iâll be sticking with you Mike for these reasons. Thank you for everything ?. Big love.”
-Mark Persaud
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Course Requirement: Josh Nelson – MSP Academy 2022
Real Value:Â $297
One time cost: USD 89
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