How I Started an Info-Product Business and Went from Zero to $50 Million in Just Two Years, Using Internet & TV Ads
My name is Kelly Felixā¦
Not long ago, I wrote a simple little 19 page guide about how I fixed my bad credit, using freely available information.
I then put it online and sold it for $19.95ā¦
For a while I didnāt make much money with itā¦ only around $3,000 per month.
But the people who bought it were seeing some pretty amazing results.
In fact, many folks were going from 400 & 500 credit scores, up to 700 & 800 within a few months, or even just a few weeks.
I would get heartfelt messages from people who turned their financial lives around, using my simple tips & tricksā¦
Like Brian Murray (below), who didnāt know what he and his family were going to doā¦
It was more of a feel-good business than anything, and my wife even did the customer support.
And we loved doing it!
Thatās when we realized that we should just drop everything else, and focus solely on selling my little credit repair guide.
Once we put 100% of our focus into āCredit Secretsā, it wasnāt long before the business exploded!
Within a few months, we had hired over 20 people just to handle all of the orders and customer service.
Things were getting crazyā¦ and it was happening fast.
It wasnāt long before we did over $4 million in sales, in just one month, using only Facebook Ads!
Shortly after that, we were approached by a TV show producer who wanted to take our little book and turn it into an infomercial.
So we sought out the legendary Larry King as the host, and thankfully he agreed to work with us.
It wasnāt long before we had the #1 ranked infomercial in America!
Ahead of household names like Lifelock, Shark, Beach Body, Guthy Renker, Total Gym and moreā¦
We ultimately did $50 million in sales (and counting)ā¦
And eventually we were approached by multiple companies, looking to acquire our entire business.
It was a great run, but we basically took an offer we couldnāt refuse!
So we agreed to sell the business, accept a nice payday, and take a much needed break. (after all, we have 5 kids that keep us pretty busy!)
But then something interesting happenedā¦
Over time, we began to receive comments from friends, family, and even other marketers (including a few famous gurus who we looked up to)ā¦
They were asking us how we created such a successful business in such a short period of time.
So I decided that the easiest way to share how we did it, would be to record a detailed video series about every step we tookā¦
From zero to $50 million, everything in between, all the way to being acquired.
Complete with detailed walkthroughs from A to Z.
But I didnāt stop there.
Because its one thing to show people how we did everything in our former businessā¦
It would be a whole other thing (and much more fun) to do it all over again from scratch, in an entirely new business, and let everyone follow along in real time!
Starting from just an idea on day 1ā¦
To creating an info-product (out of thin air)ā¦
Building a successful websiteā¦
Running profitable ads onlineā¦
And even going as far as creating an all-new infomercial, and putting it on television.
But not only thatā¦
I wanted to do it all within 120 days!
And as if that werenāt enough, I kept asking myself āWhat would be even better than that?ā
Thatās when I came up with something pretty crazyā¦
Because what if instead of creating ONE brand new business right before your eyesā¦
What if I did itā¦ with 3.
3 different industries.
3 unique products.
3 websites.
And even 3 infomercials.
So not only would you get the detailed story of how āCredit Secretsā was created and scaled to $50 millionā¦
You would get to watch me do it all againā¦ 3 more times, all LIVE.
That would really be the icing on the cake!
So thatās EXACTLY WHAT I AM DOING.
If youāve ever wanted to be a fly on the wall while someone built a huge business from scratch, this is your chance.
This type of behind-the-scenes access is unheard of.
Raw and uncensored.
Youāll witness the good, the bad, and the ugly.
Whatever happens, happens.
From the genesis of an idea, to strategizing every nuance, building sales funnels and online ads, right up until its time to shoot an infomercial for it.
Youāll see it all.
And Iāll share the results with youā¦
The first sale, the top converting funnel, the most profitable ads, split-testing resultsā¦
All the way down to the nitty gritty of establishing a baseline AOV (average order value), CPO (cost per order), CPC (cost per call), and MER (media efficiency ratio).
Iāll be testing like a madman, right before your eyes.
And I will do it all THREE TIMES for 3 unique info-products, in 3 different industriesā¦
All while selling FREELY AVAILABLE INFORMATION wrapped up nice and neat, and packaged into an info-product that customers will be thrilled to receive.
Iām Pulling Back the Curtainā¦
You will see what worked. What didnāt. And why.
When I make changes, you will see themā¦
Do we edit the CTA (call to action)? Change pricing? Stack bonuses? Edit the Sales Copy? Swap Upsells?
Itās all revealed. Step by step.
And this time, I will be prepared to navigate the pitfalls we faced last time around.
The ones that had us doing $50 million instead of $100 million.
The 3 Industries Iāve Decided to Disrupt Areā¦
1:Ā Debt
Americans have racked up TRILLIONS of dollars in debt. This is a mass market audience who is desperate for a real solution to take away their painā¦ and it is rife with scam after scam. Even those who havenāt been illegally taken advantage of can find themselves in dire straights once the interest kicks into overdrive. We will expose the bad, and highlight the good, while earning a profit. A true win-win.
2:Ā Bizopp
Another massive market is the ābusiness opportunityā sector, commonly referred to as the work-at-home niche. This also includes āhow to make money onlineā, which we all know is one of the worst offending industries as far as scams go. My goal is to shield people from the bad seeds in this territory, and give our viewers a clear path into a program that actually works.
3: Investing
The Investment category is a HUGE space that can be niched down many ways. Iāve decided to focus on Precious Metals and Crypto, because they are āalternativeā investments that represent a significant portion of many portfolios, especially as a hedge against the stock market and inflation. Scammers in this industry go for it all, wiping out entire life savings without batting an eye.
So What Exactly Am I Doing Here?
Mass Markets
Iām going BIG.
Watch me disrupt markets with major competition.
Markets where millions of people are being taken advantage of.
How will I grab a piece of the pie without getting crushed by the large companies who have dominated the space for years?
And how will I do it without putting up a ton of cash up front?
You will see clearly once youāre inside.
A-players
The Best of the Best.
I will be assembling a team of cost-effective superstars to surround myself with. You will be a part of that process, and privy to our communications. Youāll see how we handle budgets for online ads (media buyers), production, writers, crew, locations, talent (hosts and more), post production (graphics & editing), and all of the critical infrastructure, including the how and why of each decision & strategy.
Iāll even (reluctantly) share my favorite underground copywriter, video producer, and web designer with you. These are the same 3 people I use on EVERY project. It makes me a little nervous to share them, because Iāve closely guarded them for so long! But whatās mine will become yours.
UPDATES
Regular Video Updates
You will see the genesis and development of new ideas, and their results. I will do regular video updates showing everything step by step. You will also see me mastermind with high level marketers and partners via in-person meetings that will be recorded.
āĀ Download Sample files āKelly Felix – Underestimatedā
Course Requirement: Kelly Felix – Underestimated
Real Value:Ā $52
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