Madeline Mann Self Made Millennial LinkedIn for Thought Leaders
Madeline Mann Self Made Millennial LinkedIn for Thought Leaders, Master posting on LinkedIn and turn LinkedIn activity into opportunity.
Madeline Mann – Self Made Millennial – LinkedIn for Thought Leaders
Master posting on LinkedIn and turn LinkedIn activity into opportunity.
Course curriculum
- Welcome to LinkedIn for Thought Leaders
- How to Best Utilize this Course
- Join a Peer Circle!
- Top Tools to Use
Module 1: Set the Vision
Set the Vision
- Identify Your Audience
- Worksheet: Identify Your Audience
- How to Target Your Message
- Different Voices to Adopt
- The LIFTL System
- Checklist: Set the Vision
Module 2: Optimize Your Profile
Optimize Your Profile
- Photo
- Experience
- Skills
- About
- Industry
- Location
- Connections
- Headline
- Cover Photo
- Checklist: Optimize Your Profile
- Name Pronunciation
- Featured Section
- Contact Info
- Voice Messaging
Module 3A: Unlock Posting
Unlock Posting
- Tune Your Newsfeed
- Cardinal Rules of Posting
- What LinkedIn Rewards and Punishes
- The Power of Commenting
- Jumpstart Engagement
- Hashtags
- 500+ Top Hashtags
- Checklist: Unlock Posting
Module 3B: Create Content
Create Content
- LinkedIn Content Strategy
- Make Time
- Coming Up with Content
- Catalogue Your Posts
- Content Calendar
- Content Generator
- Content Planning – Content Generator & Content Calendar
- Repurpose Content
- Checklist: LinkedIn Content Strategy
- The Power of Text Posts
- “You” vs “I” Posts
- Checklist: Text Posts
Module 3C: 5 Most Engaging Post Types
Hook, Summary Opinion
- Celebrate
- Celebrate Post Homework
- Celebrate Post Homework Video
- Tell a Story
- Tell a Story Post Homework
- Tell a Story Post Homework Video
- Offer a Resource
- Offer a Resource Post Homework
- Offer a Resource Post Homework Video
- Give Advice
- Give Advice Post Homework
- Give Advice Post Homework Video
- When to Break the Rules
- Checklist: 5 Most Engaging Post Types
- 5 Post Types – Post-Writing Templates
- Post Template – With Example
Module 3D: Different Ways to Post
- Video Posts
- Document Posts
- LinkedIn Articles
- LinkedIn Polls
- LinkedIn Live
- Newsletters
- Checklist: Different Ways to Post
Module 4: Convert to Customers
- Ways to Convert
- Call-to-Action
- Offer a Resource
- Tell a Narrative
- Work the Direct Message
- Say it Loud and Proud
- Stay Top of Mind
- Checklist: Convert to Customers
- Freebie Example: Tell Me About Yourself Worksheet
EXTRA CREDIT
- Live Post Revision – Hook Summary Opinion
- Settings Tutorial
- Show You’re Active
Next Steps
- For your next job search…
Bonus
- How to Become a LinkedIn Top Voice
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