Mark Ritson – Mini MBA in Brand Management

By pressing download brochure you are agreeing to Mini MBA’s privacy policy and terms of use. This course is available for Pre-order and delivery within a few days.

Mark Ritson – Mini MBA in Brand Management

Bigger brand brains begin here.

Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.

The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting.
Download Brochure

By pressing download brochure you are agreeing to Mini MBA’s privacy policy and terms of use.

Course features

The skills you need to stand out.

10 on-demand lessons covering core modules

Q&A sessions with Mark Ritson

Access to Marketing Week & HBR case studies

Mini MBA certificate and 36 CPD credits
Video Player

Our modules
Complete the Mini MBA in Brand Management in 10 eye-opening modules.

Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.
Module 01
The What & Why of Brand
the concept of brand / brand equity / brand salience
Module length: 45 mins
Readings: 4
Study time: 2 hrs
Module 02
Brand Management
brand management / brand planning / brand building
Module length: 40 mins
Readings: 4
Study time: 2 hrs
Module 03
Brand Diagnosis
brand heritage / founders / brand research
Module length: 47 mins
Readings: 4
Study time: 2 hrs
Module 04
Targeting
target marketing / mass marketing / two-speed planning / the long and the short
Module length: 41 mins
Readings: 4
Study time: 2 hrs
Module 05
Brand Positioning
relative differentiation / positioning statements / articulation
Module length: 53 mins
Readings: 6
Study time: 2 hrs
Module 06
Brand Codes
distinctiveness / salience / codifying / brand execution
Module length: 44 mins
Readings: 4
Study time: 2hrs
Module 07
Brand Objectives
funnel building / strategic goals / brand strategy
Module length: 53 mins
Readings: 4
Study time: 2 hrs
Module 08
Brand Architecture
brand portfolios / consolidation / diversification
Module length: 42 mins
Readings: 4
Study time: 2 hrs
Module 09
Tactical Execution
from strategy to execution / disruptive consistency / codification / exemplars
Module length: 45 min
Readings: 4
Study time: 2 hrs
Module 10
Budgeting & Brand Tracking
setting the branding budget / zero-based budgets / brand health
Module length: 50 mins
Readings: 5
Study time: 2 hrs

Brand Management

Download the calendar

Check out the detailed schedule of the upcoming instalments.

Your Professor

Mark Ritson, a leading authority on marketing and brand

Mark is a former adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been the recipient of MBA teaching awards at LBS, MIT, Singapore Management University and MBS.

Mark has been teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter.

Here’s What You’ll Get in Mark Ritson – Mini MBA in Brand Management

– Download Sample files “Mark Ritson – Mini MBA in Brand Management”

Course Requirement: Mark Ritson – Mini MBA in Brand Management
Real Value: $2066
One time cost: USD 413

Frequently Asked Questions For “Mark Ritson – Mini MBA in Brand Management”

How to make payment for “Mark Ritson – Mini MBA in Brand Management” ?

• Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.
• We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.
• We strongly recommend our customers to make a payment through Stripe & Paypal . Because it is a safest and super security for you as well as for us.

Is it safe?

• 100% Secure Checkout Privacy Policy
• Encryption of sensitive data and communication.
• All card numbers are encrypted at rest with AES-256 and transmitting card numbers runs in a separate hosting environment, and doesn’t share or save any info.

How can we deliver you the course?

• After you pay for “Mark Ritson – Mini MBA in Brand Management” on our library, please follow the download links in your account page here: |Mark Ritson – Mini MBA in Brand Management|
• In some case, the link is broken for any reason, our supporter will renew the download links and notify to your email within a few hours business day. Your patience is appreciated.

How long do I have access to the course?

•  How does lifetime access download?
• After enrolling, you have unlimited download to this |Mark Ritson – Mini MBA in Brand Management|  for as long as you like – across any and all devices you own.

How to download “Mark Ritson – Mini MBA in Brand Management”?

• Enjoy “Mark Ritson – Mini MBA in Brand Management” in your account page.
• Download only one file at a time. Sometimes doing all of the files at once will lead to them all freezing.
• Also, please do not attempt to download to a mobile device. These should be saved to a computer and then synced to devices such as phones and tablets.
• You can also learn online instead of downloading, but we encourage you to download for better results and viewing quality during your learn. Lastly, download times are much quicker in the mornings, before noon, Pacific time. during download make sure your device is not sleeping off screen.

What is the refund policy “Mark Ritson – Mini MBA in Brand Management”?

• We’ll Bear The Risk, You’ll Take The Results…
• Within 30 days of purchased |Mark Ritson – Mini MBA in Brand Management|, if you don’t get anything out of the program, or if your order has any problem, or maybe for some reason, you just don’t like the way it is. Please contact us and we will do our best to assist. Thank you for your understanding.

Have More Questions?

Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!

You want to get “Mark Ritson – Mini MBA in Brand Management?!!!

YES! I’M READY TO ADD TO CART BUTTON ON THIS PAGE NOW !