(Download available within 1-2 hours)MarketingSherpa’s eighth annual benchmark report gives you critical insight and analysis into an SEO tactics degree of difficulty, execution and their corresponding level of effectiveness in terms of reaching marketing objectives.
Marketing Sherpa – 2012 Search Marketing Benchmark Report: SEO Edition
All-New! 2012 Search Marketing Benchmark Report – SEO Edition: Research and insights on the creating and capitalizing on a rich end-user search experience
Growing Shift to Inbound Marketing Efforts
Search marketing continues to evolve in both its organic and paid avenues due largely to growth of social media. Now searchers receive instant, real-time social media content including personalized and local information. Results pages include not only blue links, but also video, images, news, press releases and customer reviews.
This presents an ongoing challenge (and opportunity) for marketers who are trying to find ways new ways to engage their audience with relevant content at the right time. To help drive traffic, marketers are now shifting their priorities to inbound marketing efforts like creating effective content through blogs, webinars and whitepapers, improving keyword and key phrase research and optimizing SEO landing pages.
MarketingSherpa’s eighth annual benchmark report gives you critical insight and analysis into an SEO tactics degree of difficulty, execution and their corresponding level of effectiveness in terms of reaching marketing objectives. It will also review some very effective but underutilized local and mobile search tactics.
6 Key Questions Answered in this year’s study
- What impact has social marketing had on SEO?
- How are marketers aligning their search marketing objectives and overcoming the most difficult SEO challenges?
- What is the usage, effectiveness and level of effort required for SEO tactics and content products?
- How are organizations allocating marketing dollars and where they are shifting their efforts?
- What are marketers doing to fare well in local and mobile search results?
- How do agencies view their clients’ SEO and inbound marketing efforts?
In the all-new 2012 Search Marketing Benchmark Report – SEO Edition you’ll receive a comprehensive reference guide containing more than 160 charts with analytical commentary, hundreds of informative insights from your peers, several case studies of real-life search and inbound marketing campaigns and more.
Developing a Strategy is a Top Challenge but Bottom Objective
Many organizations are sidestepping the discipline of charting out a strategic plan and are choosing instead to put their immediate focus on tactical objectives like increasing website traffic, lead generation and measurable ROI.
They know to achieve good organic rankings and ensure that their products and services are found across all formats and venues, they have to be strategic with their planning and processes, and ever-savvy with the creation and optimization of all digital assets.
However, developing a process to plan, measure and execute the performance of SEO programs isn’t their top objective. Interestingly, increasing measurable ROI ranked higher as an objective than developing an actual strategy to do so!
Here’s What You’ll Get in Marketing Sherpa – 2012 Search Marketing Benchmark Report: SEO Edition
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Course Requirement: Marketing Sherpa – 2012 Search Marketing Benchmark Report: SEO Edition
Real Value: $397
One time cost: USD62
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