Meat & Hair – The Magic Message Bootcamp 2023 (Ash Ambirge)

• Your message (lastly!) nailed  and your work packaged into an enormous concept that immediately will get clients excited

• An excellent new manner of defining your work & immediately speaking your worth—with out stammering, shuffling, or second-guessing your self foolish

• A refreshing new perspective by yourself worth that’ll breathe new-life into your mission & fully re-energize your corporation

• Killer model positioning that strategically differentiates you within the market

• All-new copy on your residence web page! (Yup, I’ll stroll you thru utilizing your message to jot down out your tremendous duper vital homepage copy.)

Right here’s The Breakdown of
The Magic Message System!
The Magic Message System is our proprietary step-by-step messaging framework, together with a lot of over-the-shoulder examples, and loads of horse laughs.

1. The Model Promise Potion
“What makes me special?” “There are a million other people doing the same thing.” “I’m not an knowledgeable in something and do not have an enormous identify—I am undecided how one can make folks listen?” Well, friend, first thing’s first: we’re gonna banish THAT from your brain and go in to find your REAL superpower & point of differentiation, you so go from feeling like you’re “just another ___________” to “hottest smoke show on the block.” (And it.) Inside, we’ll work by way of seven (7) totally different writing workouts collectively that’ll assist us nail your biggggg model promise. You’re certain to have a ton of lightbulb moments about what you need to be identified for, proper out of the gate!

2. The Magic Message Wonderland
Discover your signature message and personal it, child! Subsequent, we’re going to take your massive model promise(s) and use them to strategically develop your model positioning within the market—one in every of THE most vital items of the messaging puzzle (that most individuals don’t know they want!). That is all about packaging your work. The identical enterprise will be packaged in quite a lot of other ways, so the query turns into: how will we need to bundle yours, and why? Trace: you need your clients to say, “This is the kind of business for ME.” And we need to ship in your massive model promise!

3. The Emotional Worth Prop Scorching Home
As soon as we have discovered your magic message & private wow issue, we will get our pencil lead dir-tayyy to articulate that wow-issue on the web page. We wish it flip your signature message into yummy, sticky, memorable phrases that really feel unique, new, and extremely-interesting: in order that’s precisely what we will do! No cliché muck you have seen coming and going—like “I help women step into their power.” Ohhhh, no. We aren’t going there. We’ll do the precise reverse: take your message & pump it filled with enchantment. That is the enjoyable half: discovering a recent new technique to technique to place your self & your concepts so you do not sound like a dime-a-dozen, so folks immediately clamour for it, and so folks completely need what you are promoting. (Particularly if you spell “clamour” such as you’re British.)

4. The Dwelling Web page Slay Lab
And at last, we’re going to take your magic message and unfold it on thiccccck! That is like getting two packages in a single, as a result of we don’t simply discover your message: we learn to take that message and incorporate it throughout your web site within the vital locations that matter probably the most: your homepage! Right here, you’ll study the components for utilizing your message to jot down a grippy headline and subheadline that immediately explains your work in a manner that feels magical, after which 4 various kinds of crossheads you need to use down the web page to get folks HOOKED.