Online Testing On-demand Certification Course
Improve your online testing skills, increase your company’s revenue, and advance your career with the MECLABS Online Testing course.
The web has become far more than merely another marketing channel — it’s the heart of your entire business. The web is the only tool that allows you to peer deeply into the minds of consumers while they make a purchasing decision. By using the web for this purpose, you’ll be able to answer the fundamental question of why customers say, “Yes, I will take the next step in the sales process.”
During the course, you’ll learn proven techniques you can immediately implement, including:
1Key principles for conducting successful online tests – what constitutes a valid sample size, the right experimental design, how to interpret results
2How to use tools that will help you design effective tests for your own existing pages
3A process for implementing an iterative testing program that will boost website ROI for your company
Executing effective and valid experiments will systematically increase your marketing ROI. Check out the video below to get an inside look at what you can expect to see in the Online Testing Course (complete first session):
LEARN A PROVEN METHODOLOGY FOR EXECUTING EFFECTIVE AND VALID EXPERIMENTS
For the past 15 years, MECLABS has been developing the optimum methodology for online experimentation. Working with both large and small research partners like The New York Times, Reuters, and Insurance.com, the lab has tested more than 1 million keywords, 20 million email messages, and 100,000 order paths.
In this course, you will learn how to determine where to test, what to test, and how to turn basic testing data into customer wisdom and the ability to predict customer behavior. Anybody can set up a test, but not everyone can set up the “right” test. Once you have taken and passed the final exam, you will be designated as a Certified Professional in Online Testing.
Online Testing
While more and more marketers are recognizing the need to systematically test their new ideas, few have ever received serious, relevant training in online experimentation. In fact, the average MBA program teaches very little about online testing.
Through rigorous testing, our researchers have codified a set of simple principles and formulas that can help an organization run quick, efficient, money-saving tests. This course will cover the key principles for conducting successful online tests. Here is a sample of what the course sessions will cover:
Test Methodology
Test Validity
Test Planning
Test Metrics
Test Interpretation
HERE’S WHAT YOU CAN EXPECT IN THE ONLINE TESTING CERTIFICATION COURSE
I II III IV V VI VII
The Online Testing Course consists of 7 Sessions total
ORDERING INFORMATION
The Online Testing Certification Course Includes:
7 sessions on developing a research question & treatments, understanding metrics, establishing validity and interpreting results
Before and after results from tests we’ve run using our proven testing methodology
A patented heuristic and key principles for conducting successful online tests
Tools that will help you design effective tests for your own existing pages
A process for implementing an iterative testing program that will boost website ROI for your company
Provides 18-month certification in Online Testing, renewable for just $99
2 Ways to Save:
1If you purchase 2 to 4 courses at the same time, you will receive a 15% discount* off your order.
*Applies to multiples of the same course or different courses.
2Orders of 5+ courses will receive a 25% discount*.
*Applies to multiples of the same course or different courses.
Get Certified in Online Testing
Learn methodologies for testing which version of a landing page leads to the greatest improvement in conversion.
HERE’S WHAT OTHERS ARE SAYING ABOUT THE ONLINE TESTING CERTIFICATION COURSE
Our courses transform the careers of our students every day. Below are some stories from a handful of our latest students:
“Excellent course, number one. Great opportunity to see how strategy converts into tactical execution. Logical approach, incredidible attention to detail, commitment to experimental methodology. Best devoted marketing theory strategy tactical expectation program I’ve ever attendeed.”
Dale Reeves
TE CONNECTIVITY
I was expecting to learn how to put together a framework for an entire testing program, and that’s exactly what I have. The testing tool provided is something I’m super stoked about, it takes complex mathematical calculations, you just plug in your numbers form your analytics program, and it tells you if your test is statistically valid and what sample size you need to get to 95% level of confidence.
Jacob Baldwin
ONE CALL NOW
“The training, certifications and new set of eyes MECLABS gave me has resulted in over 8 figures for my clients. I am continually referred to as the authority in my market. If I had to start over and learn from one resource alone, it would be MECLABS without a doubt.”
Jason Henderson
BIG MARKETING
– Download Sample files “MECLABS, Flint McGlaughlin – Online Testing On-demand”
Course Requirement: MECLABS, Flint McGlaughlin – Online Testing On-demand
Real Value: $695.0000
One time cost: USD82.0000
Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!
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