Michael Nick & Kurt Koenig – ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle
Return on investment (ROI) is becoming a key component in front-end sales strategies and training by major corporations. Nick and Koenig, nationally recognized experts in sales and value estimation, explore the three true returns on investment–an increase in revenue, a reduction in cost, and an avoidance of cost–and show how to apply their measurement techniques to any sales initiative. They present a step-by-step process for building an ROI model and explain how to incorporate 360 Degree ROI Selling into any of the traditional sales processes used in organizations. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
About the Author
Michael J. Nick is president and founder of ROI4Sales, Inc., and author of ROI Selling. He is a nationally recognized expert in value estimation and ROI and conducts public workshops and seminars throughout the year. Nick has been featured in national publications, including Software CEO, Sales and Marketing Management, and Selling Power, and as a speaker at major industry events. His expertise extends globally with companies like Oracle, Great Plains, Hewlett-Packard, and Rockwell Automation.
Robert F. Kantin is president and founder of SalesProposals.com, a sales consultancy and software company. A veteran of the software and training industries, he founded Electronic Learning Systems in 1987, which he sold to Goal Systems in 1989. He has served in executive positions at leading firms, including MTech as Vice President and Manager of the computer-based training business unit and Goal Systems as Director of the professional services group for the Southwest.
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