(Download available within 12-24 hours)That means no staff, maybe a few comrades they met in forums, and pressures from friends and family that they are certifiably insane.
Get a jump on the market and act before the story hits the mainstream. Many heads will roll and blood will run in the streets… but you can avoid becoming a statistic if you know what to do… before it’s too late.
The call me “Million Dollar Mike”, but my name is really Mike Morgan.We eventually sold $200,000,000 in bonds, and as CEO, I was frequently interviewed by financial media giants like BusinessWeek, Reuters and Dow Jones News.I’ve been on the Internet doing business starting in 1996. In the pre-dot-bomb cyberworld, I founded the first online Investment Bond brokerage (BondAgent.com.) That’s where I cut my teeth in the advertising and marketing world.
During that venture, I discovered my love for creating killer advertising. It was sell bonds, or die. But the problem was… investment sales are perhaps THE most regulated market on Earth. So you had to learn how to advertise without hype… in fact, I couldn’t make claims at all. Only the giants in the business had the lawyers and armies of compliance officers could do that.
So, I made do.
At the time, I’d never heard of copywriting, much less been trained in it. A few years after selling out I was taking stock in my life. I wasn’t enjoying my Executive Recruiting job… and I missed the Internet.
I did some soul searching.
When I looked back on my heady years at the helm of BondAgent, I discovered I really loved two things about it.
1.Growing a business at hyper-speed
2.Writing reliable, profitable advertising.
It was soon after I discovered the world of copywriting. I studied the greats, Halbert, Bencivenga, Carlton, Sugarman and Garfinkel. I worked my tail off and got humiliating critiques from some of these guys… but I learned fast and never made the same mistakes twice.
I spent money out the nose on coaching to hone my advertising chops.
Some may even say it became an obsessive passion.
Soon, I wrote my first million dollar ad for Ewen Chia’s Super Affiliate Cloning Program…
And it all exploded from there.
Since then, I’ve been creating feeding frenzies of sales for the likes of Mark Joyner, Rick Raddatz, Michael Cheney and more. I’ve also helped dozens of others as a consultant and helped them achieve phenomenal conversion rates. (Just take a look at the comments along the right of this page for proof.)
But I’m not just a copywriter. Ask any of my high-profile clients. I’m a high level business partner dedicated to helping people create their own multi-million dollar businesses. That’s why I’m the go-to guy for some of the best.
Listen, I never wanted to do the guru thing. Don’t want the ego that goes with it. I’ve turned down a dozen speaking engagements because I don’t like the spotlight. I’m a family man with 4 growing kids, and that’s important to me. Not to mention I like being the “behind the scenes” guy… so “guruism” isn’t for me.
Problem is, nobody is really hitting the conversion problem with much more than copywriting. And that’s a shame because copy is only part of the solution.
What’s behind the problem? Read on and find out…
I’ll get to that in a moment. But first, it’s no secret that the online battlefield has taken it’s fair share of casualties.
Email open and click rates are plunging. Competition is multiplying. People are hunkering down. They unsubscribe from opt-in lists that don’t provide value. And the state of salesmanship online is in shambles.
Here’s the real kicker, if you’ve been around online for long, you know this to be true.
Reality is, it’s part of a natural cycle in business. As the Internet marketing medium matures, it goes the way of Newspapers, Radio and Television before it. They all started with a bang (as advertising platforms) and people slowly became numb to the noise.
How many TV ads make you jump into the car in your rush to buy, or call an operator to order now?
Bottom line: Four powerful forces are brewing into the perfect storm. Just like the storms that hit more mature medias.
Here’s the first one…
You heard it here. Online marketing has reached the saturation stage.
How do I know this?
Partly because I spent over 11 years tracking business cycles as a profession… and another 7 as a hobby. In the Bond business, I had to know the economic and business cycle movements like the back of my hand.
And it’s readily apparent Internet Marketing is at saturation point right now. Maturity is just around the corner.
Is there more room?
Sure, there always is. But it’s getting more competitive, more cut-throat and harder to make a buck than ever.
Just look at how many emails you get daily. If you’ve been around the ‘net awhile, no doubt, you’re on more lists than ever. That’s a result of market saturation.
There’s just more people doing business online. And that results in a lot more marketing clutter. And you get exposed to their marketing and watch them create magic… or not.
It comes down to this. The guys and gals in the top 20 percent know something that you don’t.
In truth, there’s two primary skills needed to make money online.
Generate hordes of traffic and rely on the law of large numbers
Scientifically tweak advertising to get maximum conversion
Sure, there’s list building, tech stuff, and the miracle cure of the week. But traffic and conversion are the core of churning the cash.
Of the two, conversion is where it’s at because it makes the dough.
And that’s what every successful marketer in the top 20% of marketing knows. It’s where the spend the majority of their time.
Sure traffic is important too, but it’s not the most bang for the buck. Because without conversion, you’re “working” for free.
It’s simply too expensive to bombard your site with hundreds of thousands of relevant visitors a day. What’s more, marketing by branding alone is risky business (unless you have a war-chest of dough to churn through.)
This is only one of the problems. You need to know all 4 to see the complete picture.
Stay with me and I’ll tell you the rest of the story.
Next up…
Here’s a flash… in this super-saturated market, it’s more confusing than ever. You just don’t know who to follow. And many of the so-called “step-by-step” Internet Marketing products just don’t live up to their hype.
That means the vast majority of folks online try to go it alone.
That means no staff, maybe a few comrades they met in forums, and pressures from friends and family that they are certifiably insane.
Doesn’t make for a good support system, does it?
So they keep looking for the big “secret” that will turn them into a gazzilionaire overnight. They load the hard drive with products they never study. Or they get into a coaching program and don’t follow through.
I got some news… making it online takes work. That’s right… that nasty four letter word.
Look, I have a lot of friends online. Big producers. None of them had their breakthrough until they got out of isolation.
Once they got some mentoring, and followed through, that’s when they became “instant successes.”
Funny, isn’t it?
But what you don’t know (and most don’t tell you) is that it took years of struggle… and isolation before they hit the money-zone.
Remember looking in your email inbox this morning?
Were you looking at your morning mail based on subject lines… or who the email was from?
Chances are, you look at your email based on who sent it… not the snappy subject line.
That’s because you yearn for something meaningful… like valuable information.
That means the lack of received value is horseman number three. I call it insignificance.
It doesn’t take long to separate the worthy mail from the out-and-out sales pitches. Sure, some of them (the smart ones) give you value, and mix it with product recommendations… but at least you get something worthwhile first.
The rest?
A pack of hungry wolves who don’t know selling is a really about reciprocity – not rape and pillage.
That’s exactly why you look at the who before the what.
And the funny thing is, it doesn’t take much extra effort to add value to others in your marketing. Hang on, I’ll show you how in a minute.
But the last horsemen is the most deadly of the 4…
And To Sweeten The Deal…
We’ll show you tips, tricks and tactics that get you more traffic at lower costs. I have one whole niche product that brings me in over $30,000 a year… just marketing with Pay Per Click. We’ll show you how to do it too!Exclusive Bonus #1 – AdWords Magic. ($97 Value) Getting targeted pay per click (PPC) traffic is the fastest way to present your offers to relevant prospects. Problem is, PPC traffic has to be converted too. And my pal Simon Leung knows it forward, backward and sideways. That’s because he’s a former insider at Google!
Dave was the top designer online… before he realized he could make more money niche marketing. He’s designed sites for a who’s who of top marketers like Alex Mandossian, Armand Morin, Anthony Blake, Mark Joyner, Mike Filsaime, Andrew Fox and more. I don’t personally know anyone more qualified in website design… that actually sells. Yes, he’s that good. Don’t miss this unique opportunity.Exclusive Bonus #2 Design Secrets. ($97 Value) Yes, even design has influence on conversion. Get it wrong it sinks… but get it right and you’ll soar. So my friend Dave Mizrachi, legendary direct response designer will make a rare appearance to share his secrets.
Join me, and my expert guest Dave Lakhani. Dave literally wrote the book on persuasion and is one of the most persuasive people on the planet. You’ll discover how to unleash your “inner salesperson” as rapidly as possible. Look, the best marketers are the best salespeople. PERIOD. It’s time to get hip to what works. Having this knowledge in your arsenal will serve you for years to come.Exclusive Bonus #3 Power Persuasion. ($97 Value) To sell online, you need salesmanship. And the door to salesmanship is the power of persuasion. That’s why I decided no conversion course could miss this critical skill.
Join Rick and I and we’ll show you how to supercharge your teleseminar conversions with proven response boosters. Get instant rapport, build relationships with prospects faster, and discover the power of event based marketing… easy as pie.And not only do you get to listen, you’ll get handouts and transcripts too. Each and every month, you’ll get one or two of these bonuses delivered right to your members area.Exclusive Bonus #5 – Short Copy Mojo ($97 Value) Long copy isn’t always the answer… especially if you have a catalog site. Many of the principles we cover in the Conversion Crash Course will help, but here’s the cherry on top. Jay White is an expert in short copy and a darn good teacher too. He’ll be giving you a sprinkling of his mojo and make your short-copy sing.Exclusive Bonus #4 Teleseminar Conversion Machine. ($97 Value) What’s the fastest and easiest way to monetize a list? Teleseminars! And one of the top teleseminar go-to guys is my buddy Rick Raddatz.
That’s $485 in additional value.
And no, these aren’t pitch calls. Who the heck wants to pay this kind of money to get pitched! They are all content, original and you’ll never see them in any other bonus package… not anywhere, or anytime.
– Download Sample files “Mike Morgan – Conversion Crash Course”
Course Requirement: Mike Morgan – Conversion Crash Course
Real Value: $297
One time cost: USD52
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