Rob Andolina – REI Google Ads Accelerator

Rob Andolina REI Google Ads Accelerator

Rob Andolina REI Google Ads Accelerator, How to CORRECTLY Structure Your Campaigns. How to Choose Keywords That Convert. How to Set Your Initial Ad Group / Keyword Bids…

Rob Andolina – REI Google Ads Accelerator

Course Curriculum

New to Google Ads? (WATCH THIS FIRST) REI Quick

 Campaign Setups

• Building a ‘Search’ Campaign From Scratch A-Z (25:10)
• Building a ‘Call Only’ Campaign From Scratch A-Z (26:12)
• Building a ‘Retargeting/Remarketing’ Campaign From Scratch A-Z (12:18)

CAMPAIGN STRUCTURE: How to CORRECTLY Structure Your Campaigns

• Google Ads Account Hierarchy (30,000 ft View) (2:35)

Introduction to Google Ads Basics

• Google Ads Account / Platform Walk-Through (3:21)
• Campaign Settings OVERVIEW (4:05)
• Understanding The Different Campaign Types (1:59)
• Overview Of Daily Budgets And How They Work (3:20)
• Understanding Location Targeting Settings (4:51)
• Introduction to All Available Bidding Strategies (10:00)
• Setting Up Ad Schedules (5:51)
• Understanding The Different Device Bids (5:12)
• Ad Extensions. What They Are, How They Work & Why You Need Them (14:55)

KEYWORDS: How to Choose Keywords That Convert

• Keyword Planner 101: How to Find Keywords & Build Ad Groups (17:04)
• How to Find Negative Keywords (8:55)
• Keyword Match Types And How to Use Them (3:14)
• Negative Keyword Match Types (2:59)
• Keyword Match Type FREE Tool (1:38)

BIDDING: How to Set Your Initial Ad Group / Keyword Bids

• Set Your Initial Bids For Fast Results (7:25)

QUALITY SCORE: Learning About Quality Score

• How Quality Score Works (5:26)

ADS: How to Write COMPELLING Ad Copy

• Writing Ad Copy And Setting Up Responsive Search Ads (12:13)

LANDING PAGES: Sending Traffic to Landing Pages

• Why We Don’t Send Traffic to Main Websites / How Our Page is Structured (6:29)
• Different Softwares to Make Landing Pages (3:43)

CONVERSION TRACKING: How to Set Up Your Tracking

• How to Set Up ‘Contact Form’ CONV Tracking (6:40)
• How to Set Up ‘Phone Call’ CONV Tracking (4:03)
• How to Set Up ‘Call Extension’ CONV Tracking (3:32)
• How to Set Up Call Tracking Using Callrail.com (3rd Party Call Tracking) (13:11)

OPTIMIZATION: How to Optimize Your Google Ads Campaigns WEEKLY

• Cutting ‘Non-Converting’ Dead Weight Keywords (Done Every 30-60 Days) (2:57)
• Optimizing Your Keyword Bidding (6:33)
• Adding Negative Keywords Via Campaign Search Terms Report (9:14)
• Adding NEW Keywords Via Campaign Search Terms Report (4:31)
• Optimizing Device Bids
• Optimizing Your Ad Schedule (Done Every 60-90 Days) (2:20)
• Optimizing Your Location Targeting (Done Every 60-90 Days) (2:20)
• Optimizing Ads (Every 90 Days) (4:09)

Common Problems You Will Face in Google Ads

• Location Targeting Issues (2:53)
• How to STOP Other Wholesalers From Calling You (1:48)

Full Exported Google Ads Campaigns You Can Use

• How to Import Our Google Ads Campaigns (4:16)
• Call Only Campaign
• Search Campaign