And it’s no wonder why…
Running profitable, scalable Facebook ads is a constant juggling act.
You have to understand the sheer number of ad variables that can make or break your campaign. (Especially if you’re new to the platform).
You have to tell Facebook which campaign objectives are the most important to you. (Plus when to optimize for traffic, and engagement).
You have to know how to calculate which of your ads to optimize and scale. (And which are putting you in the hole).
And all of that was difficult before Apple’s iOS 14 update, which gives users the option to opt-out of data tracking across apps.
Not to mention the time it can take just to get ads approved or even the shame and embarrassment of getting your ad account shut down.
Facebook has spun a spider web for success that’s made it nearly impossible to unweave. And just when you finally get the hang of things…
Changes to your market, your business, and even on the platform will always, always come into the mix.
But there’s a big difference between the clumsy marketers who get stuck in a downward spiral of fear and uncertainty…
And smart marketers who double down on the most beginner-friendly ad platform.
Because, despite the changes to Facebook (whether in or outside its control), one thing is certain: With 1.84 billion daily users and 3 million small business advertisers…
Facebook isn’t going anywhere.
Thankfully, there is a proven process for you to finally gain success on Facebook—no matter if you’ve never created or scaled a Facebook ad…or had trouble doing either in the past.
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