Query GA4 Information In Google BigQuery is a complete zero-to-hero course designed to show you every little thing you want to know about uncooked knowledge entry, question, and evaluation. Enroll now to discover ways to grow to be extra expert, extra curious, and extra adventurous with knowledge!
Welcome to our zero-to-hero course in Google BigQuery. This course will educate you all you want to find out about SQL and Google BigQuery, and also you’re going to make use of the favored Google Analytics 4 knowledge export as the premise in your explorations.
Google BigQuery is a knowledge warehouse answer operating on the Google Cloud Platform. Nevertheless it’s not only for storing knowledge – as its title implies, BigQuery is all about querying the information in order to reply your most burning analytics questions. When you get the cling of it, you’ll favor it to something that the analytics platforms themselves supply natively in their person interfaces!
We designed this course to cater to a lot of totally different scholar profiles. The course has a linear ramp-up development, starting with very easy introductory classes, earlier than diving into the totally different points of BigQuery utilizing actual-world knowledge and actual-world use circumstances.
When you work in a corporation the place GA4 is the main internet and app analytics device, this course is for you.
If you wish to leverage GA4 knowledge outdoors of the GA person interface, to be part of and enrich it with different advertising, CRM and contextual knowledge, this course is for you.
If you wish to study SQL in a significant means in the context of related advertising use circumstances, this course is for you.
If you wish to carry out superior evaluation in your GA4 knowledge, this course is for you.
If you wish to retailer your GA4 knowledge in BigQuery (Google Cloud) and/or ship it to your knowledge warehouse in different cloud companies like AWS, Azure, or Snowflake, this course is for you.
If you wish to visualize your GA4 knowledge in instruments like Information Studio, Tableau, Looker, or PowerBI, this course is for you.
The course contains chew-sized, activity-primarily based video classes, loads of supportive supplies and textual content content material, quizzes to check your data, and LIFETIME ACCESS to the fabric.
The course curriculum consists of…
The course contains 5 sections, with 70+ movies, and a complete operating time of 7+ hours.
- Setup the BigQuery surroundings
- Hyperlink Google Analytics 4 and Google BigQuery
- Entry the course dataset
- Discover the Google Analytics 4 export schema
- Run your first SQL question
- Perceive GA4’s session and person knowledge fashions
- Sessionize the occasion knowledge stream in BigQuery
- Group knowledge by customers and totally different person-primarily based dimensions
- Entry person properties
- Learn to unnest knowledge
- Find out about question prices (and optimization)
(*4*)
3. Engagement & Retention
- Replicate and customise GA4’s sessionization logic
- Use “engagement” as a option to section knowledge
- Construct customized pathing experiences to point out how customers navigate your web site
- Construct complete occasion experiences and occasion funnels
- Replicate and customise GA4’s retention mannequin
- Combine Google BigQuery with Google Information Studio
4. Monetization & Lifetime Worth
- Discover the ecommerce occasion schema in the GA4 knowledge
- Calculate ecommerce metrics
- Discover how GA4 makes use of “items” in ecommerce occasions
- Construct a complete objects funnel report
- Calculate and visualize the lifetime worth of customers
- Study superior methods for working with Google BigQuery and Google Analytics 4
- Craft your personal idea of an “engaged session”
- Mix GA4 knowledge with different public datasets
- Flatten the GA4 schema to work with relational databases
- And plenty of extra… this part is consistently up to date with new content material
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