Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.
Personal branding defines success as a form of self-packaging
The goal of this course is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.
Module Two: Defining Yourself (I)
Defining Yourself (I) (4:15)
Defining Yourself (I) Case Study (0:29)
Module Two: Review Questions
Module Three: Defining Yourself (II)
Defining Yourself (II) (3:52)
Defining Yourself (II) Case Study (0:31)
Module Three: Review Questions
Module Four: Controlling and Developing Your Image
Controlling and Developing Your Image (3:28)
Controlling and Developing Your Image Case Study (0:39)
Module Four: Review Questions
Module Five: Personal and Professional Influences
Personal and Professional Influences (3:41)
Personal and Professional Influences Case Study (0:38)
Module Five: Review Questions
Module Six: Sharpening Your Brand
Sharpening Your Brand (3:47)
Sharpening Your Brand Case Study (0:31)
Module Six: Review Questions
Module Seven: Appearance Matters
Appearance Matters (3:32)
Appearance Matters Case Study (0:28)
Module Seven: Review Questions
Module Eight: Social Media (I)
Social Media (I) (4:03)
Social Media (I) Case Study (0:39)
Module Eight: Review Questions
Module Nine: Social Media (II)
Social Media (II) (3:25)
Social Media (II) Case Study (0:35)
Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
Brand Management During a Crisis (3:30)
Brand Management During a Crisis Case Study (0:26)
Module Ten: Review Questions
Module Eleven: Branding Personality Traits
Branding Personal Traits (2:52)
Branding Personal Traits Case Study (0:27)
Module Eleven: Review Questions
Closing (0:22)
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Course Requirement: Stone River eLearning – Personal Branding
Real Value: $49
One time cost: USD 17
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