A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adlandâa story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headedâa broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would payâyes, payâto see them.
Praise for The End of Advertising
âNew York media types arenât quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New Yorkâs Citi Bike bicycle-share program as promising examples.ââThe New York Times
Get immediately download The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
âA rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.ââAdam Grant, New York Times bestselling author of Originals and Give and Take
âFresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.ââArianna Huffington
âIn this dynamic little book, Essex challenges brandsâeven those of us who pride ourselves on thinking outside the boxâto think bigger still. Heâs got me thinking.ââNeil Blumenthal, co-founder of Warby Parker
âMandatory reading for anyone who wants to get a message across in this age of authenticity.ââAlexis Ohanian, co-founder, Reddit
Review
âNew York media types arenât quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New Yorkâs Citi Bike bicycle-share program as promising examples.ââThe New York Times
Get immediately download The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
â[Essex] argues that advertising as we know it is already in its death throes, [forcing] some companies . . . to recognize that consumers can now bypass anything that doesnât offer value. Some of the results that he praises seem visionary. . . . As Essex succinctly demonstrates, since consumers will continue to buy and companies still have large budgets to promote, ingenuity can find a way to promote value.ââKirkus Reviews
â[Andrew] Essexâs extended soliloquy on advertisingâs past, present, and future is informative and enjoyable.ââPublishers Weekly
âA rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.ââAdam Grant, New York Times bestselling author of Originals and Give and Take
âFresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.ââArianna Huffington
âIn this dynamic little book, Essex challenges brandsâeven those of us who pride ourselves on thinking outside the boxâto think bigger still. Heâs got me thinking.ââNeil Blumenthal, co-founder of Warby Parker
About the Author
Andrew Essex is the CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival. Prior to that, he was the CEO of celebrated advertising agency Droga5. The firm won multiple âAgency of the Yearâ awards and has been praised in The New York Times, New York magazine, and The Guardian, which dubbed it âthe most exciting agency on the planet.â Essex serves on the board of the American Advertising Federation and is the co-author of Chasing Cool with former Barneys CEO Gene Pressman and former Noise CEO Noah Kerner, and Le Freak with Nile Rodgers.
Get immediately download The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
Course Requirement: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
Real Value: $16.2000
One time cost: USD9.7200
Our support staff is the best by far! please do not hesitate to contact us at email:Â [email protected] and weâll be happy to help!
You want to get “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” now right?!!!
YES! I’M READY TO ADD TO CART BUTTON ON THIS PAGE NOW !