Land more deals, meet new mentors, grow your network, and get an unfair advantage in applying to new jobs. Never struggle with outreach again.
What You’ll Learn
How to Write Outstanding Subject Lines
You’ll learn how to write and test subject lines that make you emails stand apart from the noise and make busy, important people open them.
Exactly How to Structure Your Email
You’ll learn exactly how to structure your email. We’ll step into the mind of a busy person and counter any objections or questions before they come up. You’ll walk away with a checklist that you can use on every email you write.
Exactly How to Clearly Ask for What You Want
You can write an email that gets opened and read, but if you don’t clearly ask for the right thing, you won’t get a reply.
You’ll learn several tested “reply triggers” that are clear, compelling, and easy to reply to. You can use these in almost every cold email.
What to Do if the Conversation Goes Dead
You’ll learn how to follow up if you don’t get a reply the first time and you’ll learn how to follow up if you do get a reply but then the conversation goes dead.
You’ll walk away with a clear flow chart of which next steps you should take.
The Goods:
Welcome to Cold Email Master
Welcome to Cold Email Master. In this module, we’ll look at what you’ll learn in this course and what you can expect to take away going forward.
Module 1: Great Cold Emails Are Not Spammy
In this module, we’ll look at what makes an email a great cold email instead of a terrible spammy email.
You’ll learn about the psychology of very busy people and how they think about new emails in their inbox. By putting yourself in their shoes, you’ll learn how to write an email that’s clear, compelling, and easy to reply to.
Finally, you’ll learn how to address each of the core email questions in turn, so you’ll leave the course with a clear checklist you can follow when writing a new cold email.
Module 2: How to Convey Your Value Proposition
Your cold email should not simply not look like spam, but it should also offer enough value to the recipient that they feel compelled to reply. In this module, we look at some of the strategies you can use to convey your value proposition in your email clearly.
Module 3: How to Send Follow Ups
You need more than just a reply, you need a commitment.
In this module, we look at how to tastefully send follow ups that make your recipient want to reply to you and commit to your initial ask.
We look at both how to follow up when you don’t get a reply (and how to troubleshoot your initial email to learn for the future) and how to follow up when you get the initial reply but then get radio silence.
Module 4: Putting it All Together
Let’s walk through a check-list of how you can write a fantastic cold email, how you can follow up, and how you can grow your network.
FAQs
How is this course different from other cold emailing courses?
A lot of other cold emailing courses are really sales courses or marketing courses. This is neither. This is a fundamentals and networking course at its core. Instead of focusing on “tactics” and “tricks,” we start from the psychology of a very busy person. You put yourself in the shoes of the recipient and write the email as if they had a ton of other demands on their attention at any given time (because they do).
You actually walk away from this course with a system you can apply to sales, networking, job hunting, and emailing any busy person. No shoddy tricks, no scammy hacks — but a comprehensive system.
Part of the reason I developed this course is because I felt like nobody was teaching this fundamental skill for your career. People were teaching sales-y email courses and marketing-y email courses — but nobody was teaching you how to know exactly what to say to get replies from CEOs, hiring managers, publishing editors, investors, and more. So I set out to put this together.
Do I have to work in sales or be a business owner to use this course?
Nope. Learning how to send great outreach emails is a career superpower when combined with skills like coding, writing, marketing, or other hard-skills. If you know how to reach out to decision-makers, you get a lot more leverage in your careers.
I’m a student/looking for a job/in between jobs, will your course help me get a job?
Yes. In fact, when I set out to research and write on this topic, I started with the simple idea that, if you can get in front of hiring managers and CEOs, getting a job gets considerably easier. The best way to get in front of them is through cold email (and LinkedIn & twitter) outreach, not through application portals.
In this course, we look at a success story from a previous student as one of our primary examples of how to send cold emails. That example was specifically somebody trying to get a job interview (spoiler: the email worked).
I want to know how to write an email for [Extremely Niche and Specific Use Case], will this help me do that?
It should. We walk through the psychology of very busy people who get a ton of cold emails and break down how you can get through the noise. Apply that to your niche and weird use case and you should see results.
Are there any live classes? Or is everything recorded?
Everything is recorded in advance, so you don’t have to worry about making time in your schedule to show up to classes.
– Download Sample files “Zak Slayback – Cold Email Master”
Course Requirement: Zak Slayback – Cold Email Master
Real Value: $45
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