B2B Marketing Strategy Playbook, Landing pages that encourage demo calls, but don’t give any information about the product, its price, or use cases.
Marketing, sales, executives, marketing and marketing teams need to align on your focus market and positioning channels. This will allow you to grow your business, increase the size of your deals, and accelerate your pipeline.
THIS IS THE BRUTAL TRUTH. B2B MARKETING:
Marketing It is considered a waste of effort in most companies. It is a waste. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue.
They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media — without helping them generate high-quality leads and closing more deals.
This is why every team meeting ends with marketers being redfaced by executives when sales ask:
“WHERE are the leads?”
Are you familiar with these shoes
If yes, you know what’s going to happen next.
You will be an order taker, and you will be assigned tasks by sales and executives. Marketing Campaigns are limited only to:
You already know It’s horrible! “marketing” is doomed, but you’re blamed for poor performance.
You can make it happen that you are burning out your market, but you can’t stop because this is the only way to not get red-faced during team meetings.
You understand Marketing Different methods should be used.
The worst part is when people start to doubt your ability or credibility to deliver.
Although you can learn much from thought leaders about demand generation and account-based content distribution, performance marketing, there are some things that you need to do before these programs succeed.
NOW, STOP for a MOMENT and ASK YOURSELF
DO I KNOW:
What market segments are you looking for? Which area should we focus on to increase our revenue?
Who are our ideal clients? What are they buying from us?
What value propositions could resonate with our ideal customers and help us stand out from the crowd.
What marketing programs do you have? should be launched to create awareness, attract attention, educate & nurture our target market and create a demand for our product?
How can we measure marketing effectiveness? to make sure we are running the right programs and not stopping them too soon.
If you didn’t answer confidently, you’re in big trouble.
Imagine if you could answer these questions easily and you could create a plan to help you grow your company. B2B sales predictably?
How does it impact your career?
*️⃣ INTRODUCING:THE B2B PLAYBOOK MARKETING STATEGY
Since 2013, Andréi has been in business. Zinkevich & Vladimir Blagojevic) have worked with 100+ B2B Service-based tech companies in Europe and the United States have high ACV (average contract value) and long sales cycles.
We created a go-to market strategy framework, which was successful in fintech and production automation, software engineering, cybersecurity, healthcare consulting, and many other verticals.
We developed a plan of actions and documented it. B2B This guide is designed for entrepreneurs and founders of startups. It provides everything you need to plan an effective marketing strategy to help you grow your company.
You’ll get a distilled knowledge and a playbook that we’d use if you had hired us.
Here is how your marketing will look like after implementing just a fraction of what you’ll get from the playbook.
YOU WILL:
Don’t trust your instincts or copy other people when making strategic decisions.
You can quickly identify profitable segments and channels and focus your efforts there.
Get the support of sales executives. This will allow you to gain the sales, marketing, and development resources needed to launch your product at a specific time.
Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
Align sales and execs around what success looks like.
Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
You must create a unique value proposition to stand out from your competitors, and resonate with customers.
Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunities
Calculate the budget, team, and tools needed to reach revenue goals.
You can guarantee a solid return on your marketing programs, even if you have a tight budget.
*️⃣ HERE IS WHAT’S INCLUDEDIN THE B2B PLAYBOOK MARKETING STATEGY
►Short, actionable training videos without theory and fluff◄
The videos show the steps involved in developing a marketing plan and market segmentation.
The ROI taxes your company is currently paying
Full-Funnel Marketing Strategy Framework
Define a clear goal
How to segment your market, and identify lucrative segments
How to create a perfect customer profile
How to conduct customer interviews
Form the buying team
Account segmentation
Differentiation and positioning strategies
How to create and validate an unique value offering
Create a sales and marketing process that is based on the buyer’s journey
B2B marketing dashboard
How to identify prospecting channels and marketing channels
How to determine growth areas and marketing emphasis
How to launch new programs using growth sprints
How to create a marketing strategy for the entire funnel
►The B2B marketing strategy toolkit◄
You need all the documents, template, and swipe materials that you need to help your business grow. B2B marketing strategy.
Market segmentation template
Ideal Customer Profile template
Account segmentation template
Customer interview questionnaire
Template for purchasing a journey
Client-centric marketing & sales process template
Marketing plan template
Unique value proposition formulas and validation questionnaire
*️⃣ THE B2B MARKETING PLAYBOOK IS HERE FOR YOUR USE IF
☞ You want predictable growth B2B companies
☞ It is difficult to align sales and executives
☞ Marketing You want programs that generate revenue and provide source pipeline.
☞ You want to develop leadership skills. B2B Marketing A team can become a CMO/VP of marketing
*️⃣ MEET THE INSTRUCTORS
We’re Andrei Zinkevich Vladimir BlagojevicWith over 30 years of combined experience in the industry B2B Marketing Sales with more than 100 people B2B Companies all around the globe. Since 2017, we have completed more than 50 marketing audits. B2B Companies with complex sales cycles and high ACV.
Course Requirement Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
Real Value $ 249
One-time cost: USD 74
Our support team is unsurpassed Please don’t hesitate to contact us by email: [email protected] and we’ll be happy to help!
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