Mike Hardenbrook Cold Email Masters, Discover How To Start Getting Sales Immediately With No Audience, No Ad Budget, & No JV Partners | taught by Mike Hardenbrook
Discover How To Start Getting Sales Immediately With No Audience, No Ad Budget, & No JV Partners | taught by Mike Hardenbrook.
Mike used the same strategy Elon Musk used when building up Paypal.com.
It’s a marketing method that you don’t need any money or any more tools than you already have to start. If you have an email address, then you already have everything you need.
It’s also a scalable strategy capable of generating millions, even birthing an industry goliath such as Paypal.com
You might be thinking…
Like every other marketing method, there are ethical methods and unethical methods.
What’s the alternative?
Let’s compare blogging to cold email…
Cold email doesn’t require you to setup WordPress, install themes, plug-ins, and then write thousands of words. Cold email doesn’t require you to wait for Google to bless your site with 1st page rankings. Nor does it require you to beg for shares.
You can start cold emailing people tonight and have meetings or sales by tomorrow.
Skip right past all that effort of trying to build up traffic, generate leads, and convert them to sales. Jump straight to the getting of sales.
Compare cold email to paid traffic…
If you have a well tuned ad campaign, it’s much more automated and scalable than cold email. The problem is getting to the point where you have that automated highly profitable ad campaign.
It’s possible. We teach that here at DMBI.
We also teach cold email though, because nothing is cheaper, faster, or easier. You don’t have to risk an ad budget upfront, setup ad campaigns, watch them like a hawk, and hope for ROI.
But isn’t it kind of spammy?
Yes, if you do it wrong. If you tried hard pitching a product in every blog post that would be spammy too. However, everyone knows that there is a right and wrong way to do blogging.
The same goes for cold email.
When Elon Musk (or his employees) ran their cold email campaign to launch Paypal.com, they offered people free money to sign up. Do you think people were pissed about an email offering them free money? NO!
In Cold Email Masters, Mike Hardenbrook, teaches you how to be a welcomed guest in people’s inboxes. Then how to turn those new relationships into quick sales.
Cold email is a no brainer if you sell services or software. Imagine the house maid who cold emails everyone in her neighborhood with quick tips to remove the oil from their driveway, and then offers to do it for free. Or the SEO guy who emails website owners with a unique tip on how to score a few high quality backlinks and then asks to setup a call.
Services is what Mike was selling when he built GrowthGeeks.com to a million dollar company with cold email.
Software also works great, because it’s just like services. Software does something for the user. What makes software better than services is often you pay less or only once for the software. Salesforce.com pretty much pioneered cold email selling and it’s how they built themselves into a billion dollar company.
What better way can you think of to land the best interviews, than cold email? If you were good at finding email addresses, writing great subject lines, and automating cold email you could easily fill up your podcast with guests. John Dumas used a lot of cold emails in the beginning days of his podcast, EntrepreneurOnFire.
It’s not easy to sell ecommerce products through cold email, but it is easy to find influencers who will promote your products. Cold email is the best way to land new relationships with market influencers or youtubers who can promote your ecommerce products.
If you are a speaker or consultant, cold email can make you a ton of money. As a consultant or speaker you can use clever cold email campaigns to land new speaking gigs. Which as you know, will land you more consulting clients. Jeff Yalden, world famous youth motivational speaker uses cold emails to book over 180 days a year on stage.
Cold email works for any business that owns their own product or service.
The only types of businesses I would recommend NOT buy Cold Email Masters are…
This could sell for $2,000, Mike Hardenbrook easily has the credentials to demand that.
However, this course is not his business. He is not a coach or consultant. He has multiple successful companies, and this course is a passion project for him.
$500 makes it accessible to anyone. It’s also high enough for Mike to keep it updated as well as respond to discussions inside.
I think it’s the fairest price for this course.
If you are a service provider, you’ll make back the cost in one client. If you sell software, you’ll make it back in your first 100 emails, which basically takes about a weekend.
For eCommerce types, if you land just one Youtuber or influencer to post about your product, this course will pay for itself multiple times over.
“As an experienced media buyer, my normal go to is paid traffic. But Mike’s email system has helped us tremendously to add new acquisition and revenue streams.”
Robbie Jack, CMO Fitbot
You’re going to have questions, obviously.
Our slack group makes it easy AND FAST to get your questions answered. Just download the mobile Slack app and now you’ve got an expert in your pocket.
Whenever you have a question, just pull out your phone, open the Slack app, and ask your question. It’s like being able to text message a pro media buyer whenever you are in need.
Answers come in fast too, because with Slack you can “tag” a person to notify them. Sometimes I’ve answered questions within minutes, others within a couple hours.
If you’re not familiar with Slack, you’re going to love it. Slack is far superior to Facebook groups because we have separate sections for different topics, it’s searchable, and there’s the Slackbots.
Our Slack group is filled with members of all ranges of skill, from newbies to multi-millionaires.
I know of at least 3 multi-millionaires who regularly participate in the group to help answer questions. There’s also guys with skills in other areas like coding, design, and more.
What’s it worth to you to have millionaires and ad experts quickly reachable?
Module 1: Cold Email Bootcamp
How to Take Action with This Course
The 4 Core Principles to Build a Sales Machine
How to Use Cold Email to Grow Your Business
The Cold Email Mentality
Who Uses Cold Email Successfully
Debunking the Myths
Types of Cold Email Campaigns
Module 2: Best Practices with Cold Email
Intro to Targeting with Cold Email
Targeting with Cold Email
Lets Create Your Perfect Prospect
Customer Persona Worksheet
Customer In Context by Steve Blank
Module 3: DIY Prospecting (Like a Boss)
Intro to Prospecting Like a Boss
DIY Prespecting Benefits and Drawbacks
Purchasing Leads: Benefits and Drawbacks
DIY Prospecting Built to Scale
Types of Emails We Want
Prospecting Apps and Extensions
Prospecting Google, Linkedin, Directories, and Forums
Prospecting Competitors, Angellist, Product Hunt, and Twitter
Super Fast with Linkedin
Turning Directories into Emails
Targeting Based on Software
The Twitter Hack
My Secret Source
Scrubbing Your Data
Scale Wining Sources with Outsourcers
Instructions for Organizing Data Sources
Module 4: Purchasing Prospect Leads
Do You Need Any Help?
Types of Lead Brokers
Calculate Your Estimate ROI
Outreach and Working with a Rep
Module 5: Writing Irresistible Cold Emails
Writing Irresitible Cold Emails
Defining Your One Thing
Content, Length, Spacing, and Punctuation
The Connect-the-Dots Formula
The Soft Touch Formula
3 Levels of Personalization
Your Call to Action
Quick Hack for Composing Emails
Subject Lines that Get Opened
The Do’s and Don’ts
How to Address Your Recipients
Signatures and using PS, BTW and FYI
Spot Checking Your Emails
Compliance and References
Compliance – Can-Spam Resource
Module 6: Follow-up Sequences that Convert
Follow-up Sequences that Convert
How Many Follow-up Emails to Send
Is Your Sequence Annoying?
Follow-up Sequence Breakdown
Using Humor in Your Follow-ups
Module 7: Delivering Your Email at Scale
Ready to Hit Send!?
Sending Emails with a Plan
Apps to Send in Bulk
Setup Your Email Alias
Hacks to Bulk Import Your Prospects
Formatting Your Templates
How to Send Custom Emails in Bulk
Setting Up Follow-up Campaigns
Typical Open, CTR, and Bounce Rates
Setting Up Seed Accounts and Do Not Mail Lists
You Did it! Final Thoughts
Join Our Private Slack Group
Slides and Cliff Notes
Cold Email Masters Workbook
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