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Ryan Kulp – Million Dollar Marketer

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Ryan Kulp Million Dollar Marketer

Ryan Kulp Million Dollar Marketer, Create a 7 Figure SaaS Growth Blueprint in 8 Weeks

Ryan Kulp – Million Dollar Marketer

Ryan Kulp - Million Dollar Marketer

Why this course?

Most lectures on marketing, sales, and “business” are taught by academics… theorists.

Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.

Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?

What will I learn
  • How to acquire customers
  • Technical marketing skills
  • 7+ channels proficiency
Who this is for
  • Marketers with 1-3 years experience
  • Developers with serious side projects
  • Pre-launch founders
What’s included
  • 8+ weeks of curriculum
  • Quizzes and exercises
  • 1:1 mentorship
What’s next
  • Get ready to learn a lot
  • Get ready for hard work
  • Get ready to level up

 

Course Curriculum

Most courses are “tool” tutorials. We teach how to think like a marketer.

Identify your Target Audience

  • Introduction – 3:30
  • Stakeholders – 8:01
  • Buyer Psychology – 18:45
  • The Path to Purchase – 21:00
  • Customer Profiling – 10:21
  • Pain Scoping – 4:00
  • [Bonus] Rapid Customer Development Case Study
  • Projects & Exercises
  • Resources
  • Summary

Paid Acquisition

  • Introduction – 0:53
  • Display – 20:54
  • Retargeting
  • Retargeting Audiences – 4:31
  • Search – 5:55
  • Google AdWords – 18:47
  • Simple ROI Dashboard
  • Live Account Exploration – 13:01
  • Intro to Landing Pages – 4:23
  • Landing Page Tutorial – 88:57
  • Projects & Exercises
  • Resources
  • Summary

Organic Acquisition

  • Introduction – 1:22
  • Calculate Traffic Goals – 4:22
  • Organic Channels
  • Intro to SEO – 13:11
  • [Bonus] Blog Post SEO Teardown – 11:09
  • [Bonus] Ecommerce Store SEO – 25:24
  • [Bonus] Local Services SEO – 22:14
  • Platforms – 3:49
  • Social Media – 3:58
  • Communities – 7:16
  • Growth Systems – 8:46
  • Intro to CRO – 6:40
  • Projects & Exercises
  • Resources
  • Summary – 1:10

Analytics

  • Introduction – 5:18
  • Content Analytics – 13:00
  • Product Analytics – 13:00
  • Growth Analytics – 3:38
  • Retention Analytics – 6:45
  • [Bonus] Retention Case Study
  • Intro to SQL – 1:12
  • Projects & Exercises
  • Resources
  • Summary

Partnerships and Referrals

  • Introduction – 0:53
  • Types of Referrals – 6:06
  • Customer Referrals – 14:24
  • Scaling Word of Mouth – 8:23
  • Bonus – Partnership Launch Checklist – 3:52
  • Bonus – Partnerships that Cut Costs – 3:41
  • Projects & Exercises
  • Resources
  • Summary

Technical Marketing

  • Introduction
  • JavaScript Event Handlers – 28:18
  • Intro to APIs – 55:27
  • ROI with SQL – 29:52
  • Intro to Web Scraping – 2:38
  • Web Scraping – Manual Research – 7:03
  • Web Scraping – Buying Leads – 19:20
  • Web Scraping – Nonconventional – 28:07
  • Web Scraping – Offline Marketing – 11:19
  • Web Scraping – Advanced Case Study
  • [Bonus] Sales Hacking

Competitive Strategy

  • Intro – Tactics vs Strategy – 8:37
  • Brand Safety – 3:42
  • Positioning & Differentiation – 4:38
  • Projects & Exercises – 4:18

Conversion Rate Optimization

  • Premature CRO is a Waste of Time – 3:56
  • A Tale of 6 Optimizations – Prospect CRO – 0:58
  • Lead CRO
  • Trial CRO
  • Customer CRO – Part I
  • Customer CRO – Part II
  • Referral CRO
  • Upsell CRO
  • Project – CRO Planning – 0:48
  • Do’s and Dont’s
  • Server vs Client-side A/B Testing

Creativity

  • Introduction – 6:08
  • The 3 C’s of the Creative Process
  • Conceive – How to find original ideas – 6:49
  • Conceive – Workshop
  • Curate – How to make ideas better – 4:33
  • Curate – Workshop
  • Choose – How to pick the best ideas to execute – 8:14
  • Choose – Workshop
  • Case Study – Applying Creativity in a Saturated Market
  • Case Studies – Course Alumni

What makes this course different?

Here’s more about me, your lead instructor.

I believe in giving back and I’ve written 200+ essays on marketing, leadership, and sales.

Here are a few of them:

  • How a SQL Query Made us $2,838 in 15 Minutes
  • How I got 19,475 emails in 30 Minutes
  • Increase Cold Email Conversions with Image Personalization
  • The Birthday Reactivation Hack
  • Finding Music Market Fit
  • How I Learned to Code
  • Early Adopters are the New Early Majority
  • How I Quintupled my Income in 90 days

My “day job” is growing Fomo and Cross Sell, which generate nearly $2mm in combined annual sales.

In my spare time I run a micro private equity shop, Fork. Between Fomo and Fork I’ve acquired several small businesses in the last year:

  • Lobiloo
  • Color My Slime
  • Conversion Booster
  • Built with Shopify
  • Refurther
  • Cookie Assistant

Even with a full plate of commitments, I still make time for side projects.

Throughout my career I’ve built more than 20 apps, am a 13x maker on Product Hunt, and devised multiple PR stunts to make a point.

Here’s a 13 hour live stream of me building a SaaS app from scratch.

I do whatever it takes to get the job done, even when I’m just complaining about cancelled flights.

And I share these convictions publicly.

Here are 2 presentations I gave recently on marketing and technology.

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